Rainbow PUSH & Chevrolet Launch National Financial Literacy Campaign

Wednesday, Sep 30, 2015

DETROIT, Sept. 30, 2015 /PRNewswire/ -- Rainbow PUSH Coalition and Chevrolet have teamed up to host a series of workshops titled to educate African American consumers on financial literacy and assist participants in developing concrete steps toward financial security.

The workshops, Rainbow PUSH Money Matters sponsored by Chevrolet, are scheduled in Detroit, Atlanta and Chicago, with the goal of helping demystify the complexities of college financing, credit, and the benefits of long-term money management.

The first session will be in Detroit on Thursday, Oct. 8, 2015 at Wayne State University and is held in conjunction with the annual PUSH Automotive Summit.

"For over forty years, the Rainbow PUSH Coalition has been committed to leveling the social and economic playing field in this country and around the world," said the Rev. Jesse L. Jackson, Sr., founder and president of the Rainbow PUSH Coalition.

"The next phase of this movement will involve a comprehensive, national empowerment campaign aimed at helping to improve the quality of financial health. This exciting partnership with Chevrolet will help us get there."

The interactive curriculum for the Money Matters series, taught by some of the nation's leading public and private sector financial experts, is geared toward helping a cross-section of participants at various levels of financial literacy. Participants can expect to walk away from the sessions with tools and resources to develop best practices that will help support stronger financial health.

"Chevrolet has a long-standing relationship with the African American community," said Paul Edwards, U.S. vice president, Chevrolet Marketing. "We work hard every day to build strong relationships through our community programs. The Money Matters series is a great example of Chevrolet deepening those relationships in a meaningful way."

Money Matters Workshops

DetroitOct. 8, 2015, 9 a.m.1 p.m.Wayne State University Community Arts Auditorium

Atlanta – Oc. 31, 2015, 11 a.m.2 p.m. – Hyatt Regency Hotel

ChicagoNov. 6, 2015, 9 a.m.2 p.m. – Rainbow PUSH Headquarters

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at

About Rainbow PUSH

The Rainbow PUSH Coalition (RPC) is a multi-racial, multi-issue, progressive, international membership organization fighting for social change. RPC was formed in December 1996 by Reverend Jesse L. Jackson, Sr. through the merging of two organizations he founded earlier, People United to Serve Humanity (PUSH, 1971) and the Rainbow Coalition (1984). The Rainbow PUSH is headquartered in Chicago and other offices are in Washington, D.C., Atlanta, Detroit, Houston, Los Angeles, New York, and Oakland. PUSH is dedicated to improving the lives of all people by serving as a voice for the voiceless, making the American Dream obtainable and advocating for justice around the world. See more at:

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SOURCE Chevrolet