Global Data Reports

Bayerische Motoren Werke Aktiengesellschaft (BMW) - Financial and Strategic SWOT Analysis Review

Tuesday, Sep 01, 2015

Bayerische Motoren Werke Aktiengesellschaft (BMW) is an automobile manufacturer with focus on premium auto segments in the car and motorcycle markets. Its major brands include BMW, MINI, Rolls-Royce and BMW Motorrad. BMW also offers other services such as financial and information technology services, supply chain management, customer relationship management, fleet management, financing and leasing of its vehicles. It also provides customers used cars not older than five years under BMW premium selection category according to the individual needs. The company operates in Europe, Asia, Americas, Africa and Oceania. BMW is headquartered in Munich, Germany.

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