TVS Motor Company forges strategic partnership with Emil Frey for key European markets
17 November 2023
TVS Motor Company – a leading global automobile manufacturer operating in the two- and three-wheeler segment – today announced its entry into Europe and signed an import and distribution agreement with Emil Frey, a 100-year-old old company and a leading provider in automobile sales.
This partnership represents a crucial step for TVS Motor Company in its global expansion journey. It benefits from Emil Frey's extensive sales network and the company's extensive market knowledge in Europe. Known for its commitment to innovation and quality, TVS Motor Company offers a wide range of high-performance and technologically advanced two-wheelers for the European customers.
TVS Motor Company and Emil Frey share their commitment to responsible and sustainable mobility and place great emphasis on impeccable customer service and customer satisfaction. TVS Motor Company's focus on providing innovative and pioneering solutions, combined with Emil Frey's deep expertise in understanding local customers and their evolving needs, has helped create a unique DNA for this partnership. It will provide a strong foundation for TVS Motor's expansion in Europe.
Emil Frey is one of the largest automobile importers and dealers in Europe and supplies many leading automobile brands in the region. As part of this partnership, the companies of the Emil Frey Group will take over the distribution of TVS products in selected countries, incorporating their sales, marketing and service network. The TVS products that will be available in Europe include TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310 and TVS Apache RTR 310.
Announcing the foray into Europe, Sudarshan Venu, Managing Director of TVS Motor Company, emphasized: “ This strategic alliance with Emil Frey is an important step in our global expansion strategy. Europe will be a key market for us and through this partnership we want to bring our leading-edge products closer to European customers. Thanks to a partner like Emil Frey, two centuries-old, traditional companies are brought together, both of which share the same values of responsible and sustainable mobility and customer service. Together we look forward to serving customers and two-wheeler enthusiasts in Europe and look forward to a successful partnership." Announcing the foray into Europe, Sudarshan Venu, Managing Director of TVS Motor Company, emphasized: "This strategic alliance with Emil Frey is a important milestone in our global expansion strategy. Europe is a key market for us, and through this partnership we want to bring our top products closer to European customers. Thanks to a partner like Emil Frey, two centuries-old, traditional companies are brought together, both of which share the same values as responsible and sustainable Pursuing mobility and customer service. Together we look forward to serving customers and two-wheeler enthusiasts in Europe and look forward to a successful partnership.”
Lorenz Frey-Hilti, Director of Emil Frey Group , said: “We are very proud that we can build a solid and loyal partnership between our two valued traditional companies in the mobility sector. Together we seamlessly combine tradition and innovation. I am very proud that TVS Motor Company is leveraging our expertise in the European market and leveraging our distribution network to bring their great products to customers. Our two companies complement each other perfectly and I look forward to seeing this partnership thrive.”
France is the first country where TVS Motor's entire product range, including ICE and EV models, will be available from January 2024 thanks to the agreed partnership.
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