The BMW Group and AWS are teaming up to accelerate data-driven innovation in the automotive industry.

9 December 2020

Amazon Web Services (AWS), a company of Amazon.com, Inc., and the BMW Group  announced an expanded strategic partnership to further increase the automaker's pace of innovation by putting data and analytical data at the center of decision-making. The companies will combine their strengths as industry leaders to jointly develop cloud-enabled solutions that improve efficiency, performance and sustainability across every aspect of the automotive lifecycle, from vehicle design to after-sales service. As part of the broad partnership, the BMW Group will migrate data from their business units and companies in more than 100 countries to AWS. This promotion will encompass some of the BMW Group's core IT systems and databases for functions such as sales, manufacturing and maintenance and will help increase flexibility, gain new insights and innovate new customer experiences faster. In addition, the companies will invest in authorizing and training up to 5,000 software engineers associated with the BMW Group for the latest AWS technologies and empowering the company's workforce worldwide to make better use of data.

Central to this strategy, the BMW Group is working to expand a company-wide 'data lake' built on the Amazon Simple Storage Service (Amazon S3), called the “Cloud Data Hub”, so that it can use data to deliver innovation anywhere in the world. companies worldwide. The Cloud Data Hub provides employees across the company with a common corporate view of their entire organization and a central starting point for new development efforts. From the Cloud Data Hub, BMW Group employees will have access to all AWS services, including Amazon SageMaker (AWS's service that supports developers and data scientists in rapidly building, training and using machine learning models in the cloud and on the edge) for processing, query and enrich several petabytes of engineering, manufacturing, sales and vehicle performance data. The BMW Group's external partners such as car dealers, suppliers and technology companies will also be able to securely contribute vehicle usage and maintenance data to the Cloud Data Hub and benefit from insights driven by machine learning. For example, the BMW Group can apply machine learning to forecast demand for their range of vehicle models and individual equipment on a global scale, as well as optimize scheduling across sales, manufacturing and purchasing departments to deliver enhanced customer experiences. will also be able to securely contribute vehicle usage and maintenance data to the Cloud Data Hub and take advantage of insights driven by machine learning. For example, the BMW Group can apply machine learning to forecast demand on a global scale for their range of vehicle models and individual equipment, as well as optimize scheduling across sales, manufacturing and purchasing departments to deliver enhanced customer experiences. will also be able to securely contribute vehicle usage and maintenance data to the Cloud Data Hub and take advantage of insights driven by machine learning. For example, the BMW Group can apply machine learning to forecast demand for their range of vehicle models and individual equipment on a global scale, as well as optimize scheduling across sales, manufacturing and purchasing departments to deliver enhanced customer experiences.

AWS and the BMW Group will also collaborate on innovative products and solutions to improve operational performance and increase transparency in the supply chain. The BMW Group's PartChain Platform uses services from AWS such as Amazon Elastic Kubernetes Service (Amazon EKS) in conjunction with open-source blockchain management tools to improve the traceability of auto parts and key raw materials throughout the world's highly complex global supply chain. automotive industry. This allows the BMW Group to link specific parts and vehicles to assist in the investigation of defects and validate whether those materials come from socially responsible sources.

At the heart of this agreement, the companies will further train and enable BMW Group employees to better apply data and analytic data in the performance of their operations and take full advantage of the latest cloud technologies. Data scientists from AWS Professional Services and the BMW Group will work with BMW Group employees to identify business challenges, evaluate emerging technologies and develop new cloud-based solutions for the automotive industry. For example, the companies plan to develop a natural language processing solution optimized for terminology used in the automotive industry that can automatically extract data, process and translate from various text sources such as factory reports, social media and on the customer-facing chatbots, to provide a more comprehensive understanding of issues in the BMW Group companies and determine insights relevant to customer service, marketing, compliance, maintenance and associated functions . With the support of AWS Training and Certification, the BMW Group plans to train up to 5,000 software engineers associated with the company and certify more than 2,000 of them in AWS services, with an emphasis on machine learning and data analysis , to enable the company's employees to innovate. to provide a more comprehensive understanding of issues in the BMW Group businesses and determine insights relevant to customer service, marketing, compliance, maintenance and associated functions. With the support of AWS Training and Certification, the BMW Group plans to train up to 5,000 software engineers associated with the company and certify more than 2,000 of them in AWS services, with an emphasis on machine learning and data analysis , to enable the company's employees to innovate. to provide a more comprehensive understanding of issues in the BMW Group businesses and determine insights relevant to customer service, marketing, compliance, maintenance and associated functions. With the support of AWS Training and Certification, the BMW Group plans to train up to 5,000 software engineers associated with the company and certify more than 2,000 of them in AWS services, with an emphasis on machine learning and data analysis , to enable the company's employees to innovate.

“The BMW Group drives digitalization and innovation in the automotive industry,” said Alexander Buresch, CIO and Senior Vice President, BMW Group IT. “We put data at the center of the way we work and we look forward to working with AWS to combine our talents and continue to raise the bar for innovation among automakers and deliver exciting new experiences for our customers worldwide".

“AWS delivers the most comprehensive combination of cloud offerings to enable automakers to build applications designed for every stage of the customer journey. By combining the BMW Group's domain experience and AWS's proven leadership in cloud, we are further expanding our impact in the automotive industry, so that stakeholders from parts manufacturers to mechanics can benefit from greater visibility and insights, ”said Matt Garman, vice president of Sales & Marketing, Amazon Web Services, Inc. “As customers' expectations evolve beyond automotive technology, carmakers can count on AWS to support them in seizing opportunities and leading the way in areas such as electric and autonomous vehicles, car pooling, etc.

Over Amazon Web Services

For 14 years, Amazon Web Services has been the world's most advanced and embraced cloud platform. AWS offers over 175 fully featured computing, storage, database, networking, analytics, robotics, machine learning and artificial intelligence (AI) services, Internet of Things, IoT, mobile, security and hybrid services, virtual and augmented reality (VR and AR), media and application development, deployment and management from 77 Availability Zones (AZs) within 24 geographic regions, with announced plans for 18 additional Availability Zones and six additional AWS regions in Australia, India, Indonesia, Japan, Spain and Switzerland. Millions of customers including fast-growing startups, The largest corporations and leading government agencies rely on AWS to run their infrastructure to become more agile and reduce costs. For more information about AWS, visitaws.amazon.com.

Over Amazon

Amazon is guided by four principles: an obsession with the customer rather than a focus on competitors, a passion for ingenuity, a commitment to operational excellence and long-term thinking. Customer reviews, one-click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services introduced by Amazon. For more information, visit amazon.com/about and follow @AmazonNews .

About the BMW Group

With its four brands, BMW, MINI, Rolls Royce and BMW Motorrad, the BMW Group is the global market leader and one of the best manufacturers of automobiles and motorcycles, and also provides high-quality financial and mobility services. The BMW Group's manufacturing network consists of 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. In 2019, the BMW Group sold more than 2.5 million passenger cars and more than 175,000 motorcycles. Profit before tax in the financial year 2019 was € 7.118 billion, with revenues of € 104.210 billion. As of December 31, 2019, the BMW Group had 126,016 employees.

The success of the BMW Group has been based from the outset on long-term thinking and responsible action. The company has therefore established environmental and social sustainability throughout the value chain, as well as extensive product responsibility and a clear commitment to conserving resources as an integral part of their strategy. www.bmwgroup.com

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Source: businesswire.com