Seeing Machines Announces Next Generation In-Vehicle Product Strategy for Driver Monitoring Systems (DMS) Market

3 September 2020

Seeing Machines, an advanced computer vision technology company that designs driver monitoring systems employing artificial intelligence to improve transportation safety, is pleased to announce its "  strategy embedded products  " new generation for the automotive market.

Recap of important points

New “three-pillar” strategy targeting the rapidly expanding interior camera surveillance market:
- First pillar: the FOVIO chip, recently improved with the introduction of the Occula TM neural processing unit  from Seeing Machines
- Second pillar: a low friction path of integration into any integration point of the vehicle, including smart mirrors, instrument clusters, electronic infotainment control modules or centralized ADAS processing systems
- Third pillar: Occula TM  is now available for licensing in the form of ASIC to enable large semiconductor companies worldwide in theintegrate into any automotive IT platform.
Representing a radical shift in the delivery of its Driver Monitoring System (DMS) technology to Tier 1 suppliers and automotive OEMs, Seeing Machines unveiled an expanded product strategy and portfolio incorporating its innovative on-board processing technology. new generation. This enhanced "three-pillar" offering targets the burgeoning camera-based cabin surveillance market, improving the cost, scalability and benefits of integration for automakers as well as safety and convenience. for their clients.

Seeing Machines continues to grow as a leader in DMS technology in the automotive industry, and now has relationships with six OEMs around the world, on nine ongoing programs across an ever-expanding vehicle model range. The Seeing Machines FOVIO chip (produced in partnership with Xilinx) remains the most efficient and least expensive solution on the market for the integration of vehicles equipped with an autonomous DMS; it now constitutes nearly a third of Seeing Machines' activity and should soon represent around half, in response to Euro NCAP requirements. 

Today, OEMs are faced with a veritable maze of options when it comes to integrating electronic components, software and sensors for passenger compartment monitoring systems. Coupled with market dynamics, including Euro NCAP security regulations and requirements (which now drive rapid adoption and massive market penetration), the on-board product strategy has been designed to meet a very broad spectrum of common security integration, cost and performance challenges, with the flexibility to deal with the unexpected.

The first pillar of Seeing Machines' strategy remains the FOVIO chip. However, the performance of the device has been improved with the introduction of the Occula TM Neural Processing Unit  from Seeing Machines ("Occula TM  "):

  • Occula TM  is a customized treatment concept which accelerates the unique algorithmic approach of Seeing Machines vis-à-vis the problem of detecting and tracking people, placing the company's technology to the "cutting edge".
  • Occula TM  represents a breakthrough regarding the use of silicon for running highly sophisticated driver monitoring algorithms Seeing Machines, reducing the computational load of the chip FOVIO over 50% while offering the same Identical functionality and signal performance.
  • Occula TM  provides general acceleration capabilities required for future needs of computer vision-based AI. Guests of Seeing Machines will also be pleased to learn that, like FOVIO chip uses FPGA technology, Occula TM  is a fully scalable offer on the ground.
  • Occula TM  makes room for new driver monitoring features and the passenger on existing FOVIO chips, further expanding the functionality, performance and profitability of Seeing Machines.

The second pillar of the in-car product strategy provides a low-friction integration pathway for the company's driver and cabin monitoring technology into any point of vehicle integration, including smart mirrors. , instrument clusters, electronic infotainment control modules or centralized ADAS processing systems:

This path is effectively made possible by the introduction of the On-Board Driver Monitoring Engine (e-DME) from Seeing Machines. E-DME is the company's primary driver monitoring algorithmic stack, which supports accelerated and non-accelerated computation options, across a very wide range of popular automotive computing platforms.
The e-DME includes deeply optimized and embedded versions for the major automotive SoC platforms, leveraging the various advanced AI-based visual acceleration architectures of these devices.
Third strategic pillar Occula TM  is now available for licensing in the form of ASIC to enable large semiconductor companies worldwide to integrate with any automobile computing platform that could benefit from a driver monitoring system and / or advanced and highly optimized cabin.

Paul McGlone , CEO of Seeing Machines , commented: “These are exciting times for the automotive industry and I am delighted to announce our detailed technology strategy, which has been developed to help OEMs design cars to meet demanding requirements. increasingly stringent security standards and offering convenient functions to their customers. "

“Seeing Machines has been a leader in this market for many years now, and our three-pillar approach is no accident. We have leveraged the years of experience of our teams, our in-depth knowledge of industry requirements and our close relationships with our customers to meet the many and varied requirements of DMS integration in cars, while the demand continues to accelerate around the world. "

Media inquiries: Seeing Machines - Sophie Nicoll , +61 419 149 683,  [email protected]

About Seeing Machines (LES: SEE)

Seeing Machines Ltd. is a leading player in vision-based surveillance technologies, which enable machines to see, understand, and help people. Seeing Machines' technology portfolio includes AI algorithms, on-board optics and processing solutions, and power-generating products to provide reliable real-time understanding of vehicle operators. The technology ranges from the basic measurement of where a driver is looking to classifying their cognitive state with respect to crash risk. Reliable measurement of "driver condition" is the ultimate goal of Driver Monitoring System (DMS) technology.

Founded in 2000 and based in Australia, the company has offices in Australia, the United States, Europe and Asia, and provides technology solutions and services to major industry players in each vertical market.