When the plug-in Prius concept model was first unveiled at the Los Angeles Auto Show in 2009, few could have anticipated the significant role it would play in the future of mobility The model offered customers a versatile solution with its all-electric or hybrid modes, impeccable MPG performance and all the technology people have come to expect from a Prius, making it a perfect addition to the third-generation Prius lineup. Today, the automaker is ushering in a new era of the Prius legacy, with the unveiling of the 2023 Prius Prime  at the 2022 Los Angeles Auto Show.Now in its 10th year of production, this plug-in hybrid model has continued to give customers the flexibility to drive with zero-emission battery power or hybrid mode for fuel-efficient highway travel. . And now, this plug-in vehicle offers an exciting experience in its own right, bringing even more performance and technology to an already incredible package. It features a larger lithium-ion battery that increases its range by more than 50% over the previous 25-mile range. With more than 20 million plug-in hybrid and electric hybrid vehicles sold worldwide, the new Prius Prime brings a flexible model to Toyota's growing electric vehicle team.

As part of Toyota's diverse approach to carbon neutrality, Prius Prime is part of the lineup that seeks to go "beyond zero." With ten hybrid vehicles, two plug-in hybrids, the new bZ4X battery electric vehicle, and Mirai zero-emission hydrogen fuel cell technology, Toyota is committed to finding highly efficient, zero-emission solutions that fit lifestyles. of customers in the United States. As a symbol of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new "Beyond Zero" badge, a global effort to achieve carbon neutrality in products, manufacturing and beyond.

The price and on-sale date of the exciting new Prius Prime will be announced in the first half of 2023.

Sporty with attention to efficiency

One approach to the Prius Prime is to allow it to have a similar spirit to the new Prius hybrid model but with a little extra: better performance, technology, safety and even a bit of attitude. Overall, the goal is to build a vehicle that not only meets the practical needs of today's customers, but also one that appeals to their emotions, and that starts with a new sport-level lineup.

Available in SE, XSE and XSE Premium trims, the 2023 Prius Prime is built on the second-generation TNGA-C platform and offers a low center of gravity with reduced weight and increased rigidity compared to the previous generation. The result? It offers a wider layout and lower riding position that feels sporty yet comfortable.

The new Prius Prime also pairs its athletic looks with a bit of star-driven tech: a sunroof. This on-board charging feature uses roof-mounted solar panels to recharge Prius Prime's battery when parked. The panels provide supplemental power to accessory functions such as air conditioning while driving and also use a clever design that hides the electrodes for a clean, shiny appearance.

Compared to the previous-generation Prius Prime, it's two inches shorter, one inch wider, one inch longer, and with a hip point that's nearly an inch lower. The location of the traction battery has also been optimized, now located under the rear seat for a low center of gravity and increased luggage capacity.

Performance Ready

When it comes to performance, the Prius Prime is built specifically for that purpose, with a plug-in hybrid system designed to improve fuel economy and driving performance over the outgoing model. Acceleration feel and vehicle speed control are also improved, providing a driving feel and throttle response unique to electric vehicles.

Under the hood is the 5th generation hybrid powertrain along with a 2.0L engine and a newly developed lithium-ion battery, located under the rear seat. The result is a more than 50% increase in zero-emissions electric range, an increase of nearly 100 hp to 220 hp and a 0-60 acceleration time of 6.6 seconds.

About the versions

The new 2023 Toyota Prius Prime takes standard and available features to a whole new level. Whether one chooses the SE, XSE or XSE Premium trim, in Wind Chill Pearl, Cutting Edge, Guardian Gray, Black or Supersonic Red , Prius Prime drivers will be ready to look at the road ahead.

SE version

• Standard Features
• 17-inch alloy wheels with wheel covers
• 8-inch audio multimedia touch screen
• 6 USB-C ports
• SofTex and leather-trimmed heated steering wheel
• Rain Sensing Wipers
• Electronic parking brake (EPB)
• Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA)
• Assistance in traffic jams
• optional features
• Front and rear parking assist with automatic braking (PA w/AB)

XSE version

• Standard Features
• 19 inch single wheel
• 8-inch audio multimedia touch screen
• 6 USB-C ports
• SofTex and leather-trimmed heated steering wheel
• Rain Sensing Wipers
• Electronic parking brake (EPB)
• Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA)
• transparent rear light
• Auto-dimming rearview mirror with Home Link
• Two additional cup holders for rear seat passengers
• Heated seats for driver and passengers
• 8-way power driver's seat
• Sport seats in perforated SofTex with red details
• SofTex seats
• Rain Sensing Wipers
• smart key
• Wireless charger
• direct light illumination
• Front and rear parking assist with automatic braking (PA w/AB)
• Assistance in traffic jams
• optional features
• 12.3-inch audio multimedia touchscreen
• fixed glass roof
• digital key

XSE Premium version

• Standard Features
• 19 inch single wheel
• 12.3-inch audio multimedia touchscreen
• Premium JBL ® audio system with 8 speakers
• 6 USB-C ports
• SofTex and leather-trimmed heated steering wheel
• Rain Sensing Wipers
• Electronic parking brake (EPB)
• Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA)
• Heated and ventilated memory seats for driver and passengers
• fixed glass roof
• digital key
• electric tailgate
• 8-way power driver's seat
• SofTex seats
• Rain Sensing Wipers
• smart key
• Wireless charger
• direct light illumination
• Front and rear parking assist with automatic braking (PA w/AB)
• Assistance in traffic jams

optional features

• advanced parking
• digital rear view mirror
• rear seat heater
• panoramic view monitor
• glass sunroof

technology within reach

The new 2023 Toyota Prius Prime is equipped with the right tools to make life more convenient, thanks to the available 12.3-inch Toyota Audio Multimedia system, conceived and engineered by the Texas -based Toyota Connected Technologies team . Prius drivers will also have the opportunity to access a wide range of enhanced connectivity and convenience features, including over-the-air (OTA) updates.

Users can interact with the system through intuitive voice and touch activation controls. With the available Connected Service Drive Connect, users and passengers have access to the Intelligent Assistant, Cloud Navigation and Destination Assist systems. With Intelligent Assistant, simple phrases like "Hey Toyota" wake up the system for voice-activated commands to look up directions, find points of interest (POI), adjust audio controls, change cabin temperature and more. Cloud Navigation, the available in-flight navigation solution, uses the cloud to download the latest map, traffic and route information.

To ensure users have the most up-to-date search capabilities, POI search is provided using Google Points of Interest data. Destination Assist also provides access to 24/7 live agent assistance in locating your next destination.

The new Toyota Audio Multimedia enables dual phone connectivity with Bluetooth® and is compatible with the standard wireless functionality of Apple CarPlay® and Android Auto™. With added connectivity, Prius Prime has a one-month trial of Wi-Fi Connect available that provides 4G connectivity for up to five devices, making Prius Prime an AT&T Hotspot. In addition to the already robust offering of HD Radio® audio streaming capability, USB data, and a 3-month trial subscription to the SiriusXM® Platinum Plan, Wi-Fi Connect also enables the new Integrated Streaming feature, giving you customers the ability to link their standalone Apple Music® and Amazon Music subscriptions to the vehicle for on-board control.

For those looking for an enhanced audio experience, Prius Prime offers an eight-speaker JBL® premium audio system that creates a mobile concert of any musical genre. Standard only on the Limited trim and using Clari-Fi® technology, the system can also bring compressed digital music formats to life to enhance the listening experience.

Every Prius Prime offers a number of additional Connected Services available. Safety Connect includes an Emergency Assistance (SOS) Button, 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance with a trial of up to 10 years. Service Connect gives drivers the ability to receive vehicle health reports, maintenance alerts, and reminders that come with up to a 10-year trial.

With the Toyota app, users can stay connected to their Prius Prime with a 1-year trial of Remote Connect service, available on LE trim and standard on XLE and Limited. Users can remotely activate the headlights, lock/unlock the doors and start the vehicle. Users can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. The digital key also comes standard with Remote Connect on XLE and Limited trims, making it easy to lock and unlock the doors, remote start and other functions from a smartphone.

Ready to handle all your device charging needs, Prius Prime is equipped with six in-cabin USB ports. Up front there are two USB Type-C ports at the bottom of the center stack plus two additional USB Type-C ports in the center console. For second-row passengers, there are two USB Type-C ports located at the lower rear of the center console.

The Prius Prime is also loaded with convenience features. Blind Spot Monitor (BSM) with Rear Cross -Traffic Alert (RCTA) is standard on all trims. Front and Rear Park Assist with Automatic Braking (PA w/AB) is available on SE and standard on XSE and XSE Premium. A Panoramic View Monitor is available on the XSE Premium trim offering a live 360 ​​degree rotatable view around the vehicle. The Advanced Parking system is available on the XSE Premium trim, a hands-free system designed to assist with parallel parking or reversing into a parking space.

Security

For 2023, Prius Prime comes standard with the latest generation of Toyota Safety Sense, TSS 3.0. This suite of active safety systems includes the existing feature set available on the previous generation Prius Prime, but incorporates some additional enhancements and capabilities.

This set of security features includes:

• Pre-collision system with pedestrian detection
• Lane Departure Alert with Steering Assist
• Dynamic Radar Full Range Cruise Control (DRCC)
• lane detection assist
• traffic sign assistance
• Automatic high beams
• proactive driving assistance

Another new addition to Prius Prime's safety features is Proactive Driving Assist. When the system operating conditions are met, using the vehicle's camera and radar, this system provides smooth cornering braking or smooth braking and/or steering to assist in driving tasks such as monitoring the distance between a vehicle ahead, a pedestrian or a cyclist. Proactive Driving Assistance is not intended to be a substitute for the Pre-Collision System and works in different circumstances.

Toyota Safety Sense system features from the previous generation Prius Prime have been enhanced for TSS 3.0:

• The Pre-Collision System with Pedestrian Detection has improved detection capabilities thanks to new sensors in the system. It incorporates better support at intersections with increased detection capability in certain circumstances. It also adds the ability to detect motorcyclists, as well as cyclists and pedestrians.
• Lane Departure Alert with Steering Assist has improved lane recognition and includes detection of certain 3D objects, such as guardrails, which can be used to define lane.
• Full-speed Dynamic Radar Cruise Control adds a fourth following distance feature to the three previously available. Enhanced Vehicle Detection makes it possible to detect more than one vehicle ahead, as well as in adjacent lanes. This helps the system deliver smoother, more natural gear adjustments, especially when the driver changes lanes.
• Like Lane Departure Alert, lane recognition has been improved for Lane Detection Assist. This system now also helps provide more space between vehicles passed in adjacent lanes. It works by compensating for the driving path of vehicles with slight steering adjustments while keeping the vehicle within its lane.
• An Emergency Braking System has been added to Lane Detection Assist. It is designed to monitor driver actions, such as steering control, to determine if the driver is inattentive or unresponsive, as would be the case during a medical emergency. This feature can bring the vehicle to a stop if the driver does not respond to alerts to take control.
• Traffic Sign Assist has expanded sign detection capabilities that now include certain intersection and warning signs, such as crosswalks.

Prius Prime: improved comfort

Prius Prime also comes standard with a few additional features made possible by front corner radar sensors and a driver monitor camera. These features include Lane Change Assist, Front Cross Traffic Alert , Park Advance and, a first in the Toyota line, Traffic Jam Assist.

Lane Change Assist works in conjunction with Lane Detection Assist, meaning it works only when DRCC is activated. When a driver partially activates the turn signal, the system's sensors monitor to confirm that there are no vehicles in the path of the lane change and then provide steering support into the new lane with the driver's hands on the wheel.

Front Cross Traffic Alert uses the radar sensors in the front corners to detect vehicles approaching from the side in situations such as when stopped at an intersection. Arrows are displayed to warn the driver, and if the driver attempts to continue in cross traffic, the vehicle provides an audible alert and a warning on the MID display.

The Advanced Parking system performs the steering and brake controls necessary to move the vehicle into a selected parking space. This feature is capable of parallel parking, backing into a perpendicular parking space, and assisting out of a parking space, all hands-free under driver supervision.

Traffic Jam Assist is a first for Toyota and Prius Prime, and can help reduce some of the stress of slow-speed driving with repeated stops and starts in a traffic jam. When driving on a highway with the DRCC and LTA systems activated, if the system's sensors detect slowing traffic and the operating conditions are met, this system will assist by providing hands-free acceleration, braking, and steering control under the active supervision of the driver. . This system is designed to operate only under speeds of approximately 25 miles per hour, and the driver's monitor camera must confirm that the driver has eyes of the road to allow hands-free operation. If the operating conditions are no longer met,

about toyota

Toyota (NYSE: TM ) has been a part of the cultural fabric of the United States for more than 60 years and is committed to developing next-generation sustainable mobility through its Toyota and Lexus brands, as well as its nearly 1,500 dealerships.

Toyota directly employs more than 39,000 people in the United States, who have contributed to the design, engineering and assembly of nearly 32 million cars and trucks at its nine manufacturing plants. In 2025, Toyota's 10th plant in North Carolina will begin manufacturing automotive batteries for electric vehicles. With more electric vehicles on the road than any other automaker, a quarter of the company's sales in the United States in 2021 were electric vehicles.

To help inspire the next generation to pursue careers in STEM-based fields, including mobility, Toyota launched its virtual education center at  www.TourToyota.com,  offering an immersive experience and the opportunity to visit, learn virtually, many of its production plants in the United States. The center also includes a number of free STEM-based classes and curricula taught through Toyota Foundation USA partners , as well as virtual field trips and much more. For more information about Toyota, visit  www.ToyotaNewsroom.com.

Media Contacts:

Paul Hogard
469-292-6791
paul.hogard@toyota.com

Note to editors: Photos and archival footage can be found at ToyotaNewsroom.com .

For customer inquiries, call 800-331-4331.

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