Lucid announces the opening of its first Swiss point of sale in Geneva

18 November 2022

Lucid Group setting new standards with its advanced luxury electric vehicles, today announced plans to open its first retail location in Switzerland, the Lucid Studio at Cours de Rive 10 in Geneva, Friday November 18, 2022.This luxury retail space will invite customers to discover the Lucid brand and its products in the heart of Geneva. The Swiss studio will be the company's second retail location in Europe , following the opening of the Munich studio in May this year. Lucid plans to expand its physical presence to other countries in Europe in the coming years.

"The reception Lucid received at the recent preview event in Zurich was tremendous, reflecting the country's unique embrace of luxury, innovation and the environment. said Zak Edson , vice president of sales and service, Lucid Group. “We have a growing number of reservation holders for the Lucid Air in Switzerland and the new Lucid Studio in Geneva will be the perfect opportunity for EV enthusiasts to engage and learn about the revolutionary Lucid Air. »

The Studio experience

With a direct-to-consumer model, each Lucid Studio store offers a premium, digitally-focused experience tailored to each customer's preferences, whether the customer decides to visit the store in person, make online-only inquiries, or to combine the two. The Lucid Studio in Geneva will allow customers to fully explore the brand and gain insight into its products, in a setting that brings out the company's unique design aesthetic. By exploring a Lucid Studio, visitors will understand how the company draws inspiration from the beauty, innovation and diversity of its home state of California (USA).

European expansion

Lucid is accepting reservations from European customers and is expected to deliver the first vehicles in Europe at the end of 2022. By making a fully refundable reservation from 300 euros, customers from Austria, Belgium, Denmark, Finland, France , Germany, Italy, Monaco , Netherlands, Norway, Spain, Sweden, Switzerland and United Kingdom can secure a place in the queue for Lucid models Air Pure, Touring and Grand Touring when deliveries begin in their respective countries. Further expansion in Europe is planned in the future, including additional studio and service centers in major European cities.

About Lucid Group
Lucid is on a mission to inspire the adoption of sustainable energy by creating advanced technologies and the most compelling electric vehicles, centered on the human experience. The company's first car, Lucid Air, is a state-of-the-art luxury sedan. Its California-inspired design gives it the interior space of a full-size luxury vehicle, while maintaining a mid-size exterior footprint. The highly anticipated Lucid Air Grand Touring develops 819 horsepower. Lucid Air is manufactured at Lucid's factory in Casa Grande , Arizona , and the company has begun deliveries to customers in the United States and Canada .

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Forward-looking statements

This release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the use of words such as "estimate", "plan", "project", "anticipate", "intend", "will", "will", "expect". , "anticipate", "believe", "seek", "target", "continue", "could", "may", "possible", "potential", "predict" or other similar expressions that predict, project or indicate future events or trends or are not statements of fact. These forward-looking statements include, without limitation,Europe , the delivery schedule for Lucid vehicles in Europe, pricing, Lucid vehicle availability, and Lucid technology promises. These statements are based on various assumptions, whether or not identified herein, and the current expectations of Lucid's management. These forward-looking statements are not intended to serve, and should not be relied upon by, an investor as a guarantee, assurance or definitive statement of fact or likelihood. Actual events and circumstances are difficult or impossible to predict and may differ from these forward-looking statements. Many actual events and circumstances are beyond Lucid's control. These forward-looking statements are subject to a number of risks and uncertainties, september 2022, and in other documents that Lucid has filed or will file with the Securities and Exchange Commission. If any of these risks materialize, or if Lucid's assumptions prove incorrect, actual results could differ materially from the results suggested by these forward-looking statements. There may be other risks that Lucid is not currently aware of or that Lucid currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Lucid's expectations, contracts or predictions regarding future events and ideas as of the date of this release. Lucid anticipates that subsequent events and developments will cause changes in Lucid's ratings. However, while Lucid may choose to update these forward-looking statements at some time in the future, Lucid expressly disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing Lucid's assessments as of any date subsequent to the date of this release. Accordingly, undue reliance should not be placed on such forward-looking statements. These forward-looking statements should not be relied upon as representing Lucid's assessments as of any date subsequent to the date of this release. Accordingly, undue reliance should not be placed on such forward-looking statements. These forward-looking statements should not be relied upon as representing Lucid's assessments as of any date subsequent to the date of this release. Accordingly, undue reliance should not be placed on such forward-looking statements.

 

Source:prnewswire.com