Hyundai Motor Group and Aptiv Autonomous Driving Joint Venture Unveils New Identity

12 August 2020

The autonomous driving joint venture of Hyundai Motor Group and Aptiv PLC unveiled its official name and brand identity: Motional . Launched virtually to its employees around the world, the autonomous driving pioneer is making driverless vehicles a safe, reliable and accessible reality.

Formed by Hyundai Motor Group , one of the world's largest vehicle manufacturers offering smart mobility solutions, and Aptiv , one of the industry's most innovative technology providers, the joint venture was formed in March 2020 to advance development. and the commercialization of the safest and highest performing autonomous vehicles in the world.

"Motional, in all its previous forms, has been leading driverless technology for decades. Our DNA, a combination of Aptiv's expertise in advanced technology and Hyundai's leadership in vehicle R&D and manufacturing, is extraordinarily powerful and positions us to fundamentally change the way people get around in their day-to-day lives , "said Karl Iagnemma , President and CEO of Motional.

"What we are building is more important than ever. The pandemic has challenged the global community to rethink transportation, and governments and people want more and better options. We are excited to provide more driverless technology. safe and relaxed in everyday life. "

Motional is developing and marketing vehicles with SAE level 4 technology , namely autonomous vehicles that perform all driving tasks. Motional will begin testing complete driverless systems in 2020, and its driverless systems and supporting technology will be available to robot taxi providers and fleet operators in 2022.

The meaning of Motional
Motional connects two words: movement and emotional. "Motion" refers to the movement of driverless vehicles made possible by the company's technology, as well as all of its decades of experience advancing the industry. "Emotional" (Emotional) evokes the company's first approach to people, the focus on safety and reliability that ultimately offers peace of mind.

Iagnemma added: "We are leaders in this space. We have interacted with more real passengers on real roads than anyone else. Our logo is a bold and strong brand that reflects how we will continue to confidently lead in this industry and the future of transportation." .

"Motional is a strong name that will stand for consumers who are traveling in a driverless vehicle that is safe for passengers, cities and the environment," said Kevin Clark , Aptiv president and CEO. "While Motional works to transform mobility with its production-ready autonomous driving system, Aptiv will help pave the way for autonomous vehicles with our advanced ADAS platform that saves lives today and builds trust in vehicles highly. automated ".

Euisun Chung , Executive Vice President of Hyundai Motor Group stated: "For more than half a century, Hyundai Motor Group has been driving the dreams of people around the world. Motional represents the next frontier of innovation as the company is a pioneer in a new era of safe, accessible and environmentally friendly transportation. We have a long history of being at the forefront of automotive technology and look forward to continuing that legacy with Motional. "

Motional's path to leadership in the
Motional sector is led by pioneers of driverless technology who participated in the historic DARPA Grand Challenge, and founded nuTonomy and Ottomatika, the leading pioneers in this space. The Motional team was behind some of the biggest leaps forward in the industry, including the first fully autonomous cross-country driving in the United States, the launch of the first robot taxi pilot (Singapore, 2016), and the operation of the world's most established public fleet of robot taxis ( Las Vegas , 2018 - present). The fleet has provided more than 100,000 trips, and 98% of passengers rated their experience five out of five stars.

Motional is based in Boston , with teams in Pittsburgh , Las Vegas , Santa Monica, Singapore, and Seoul. The newest office, in Seoul, will serve as a key technology hub and test center. The Motional team is expanding rapidly.

For more information, see Motional CEO, Karl Iagnemma , in a session with Axios  at 12:30 noon (when the East the US. UU.) Today. Learn more at , LinkedIn , Twitter , YouTube , Facebook,  and Instagram .

About Motional
Motional is a driverless technology company that is making autonomous vehicles a safe, reliable and accessible reality.

The Motional team was behind some of the biggest leaps forward in the industry, including America's first fully autonomous cross-country driving, the launch of the first robot taxi pilot, and the operation of the public fleet of robot taxis. most established in the world.

Motional is a joint venture of Hyundai Motor Group , one of the world's largest vehicle manufacturers offering smart mobility solutions, Aptiv , a global technology leader in advanced vehicle safety, electrification and connectivity.

Headquartered in Boston , Motional has operations in the United States and Asia . For more information, visit  and follow us on Twitter , LinkedIn , Facebook , Instagram , and YouTube .

CONTACT: [email protected] , 781-418-2419