Hyundai Motor Company and Kia Corporation’s global open innovation platforms, ZER01NE and Hyundai CRADLE, participate in CES 2025 from January 7-10, 2025. This joint exhibition highlights Hyundai Motor and Kia’s commitment to empowering ZER01NE and CRADLE worldwide.

ZER01NE VENTURES, Hyundai Motor and Kia’s Creative Talent Platform, identifies and fosters collaborations with visionary startups to develop innovative solutions addressing societal challenges. Over the past seven years, it has invested in 107 startups through ZER01NE Fund I/II combined and executed 144 collaborative projects as of the first half of 2024. Since its inception in 2000, ZER01NE has spun off 36 in-house ventures.

Hyundai CRADLE, Hyundai Motor Group’s global open innovation hub, operates in Silicon Valley, Tel Aviv, Berlin, Beijing, and Singapore, leveraging the technological strengths of each region to identify and invest in emerging innovative startups. To date, CRADLE has executed 141 projects and made 46 investments.

Marking its third consecutive appearance at CES following 2023 and 2024, ZER01NE VENTURES returns alongside CRADLE. ZER01NE and CRADLE present innovations from 10 global startups spanning future mobility, AI, robotics, and sustainable materials.

The exhibition at CES 2025 features demonstrations of cutting-edge technologies from the 10 participating startups and introductions to ZER01NE and CRADLE. Key highlights include the CRADLE-Startup Panel Discussions, in-booth sessions featuring exhibiting ZER01NE portfolio startups and CRADLE representatives, designed to expand global engagement and explore synergistic opportunities within the open innovation ecosystem.

"ZER01NE and CRADLE strive to drive growth in the global startup ecosystem by working with various creative talents and innovation partners worldwide," said Kyuseung Noh, Head of the ZER01NE Group. "Through these collaborations, Hyundai Motor Group is expanding its open innovation initiatives and contributing to the development of a sustainable mobility value chain focused on human-centric innovation."

At CES 2025, ZER01NE and CRADLE aim to foster open innovation by creating diverse collaboration opportunities with innovative startups, corporations, universities, and venture capitalists. Through enhanced post-investment support and focused growth initiatives for incubated and spun-off startups, ZER01NE and CRADLE will strengthen Hyundai Motor and Kia’s global open innovation ecosystem and drive the success of global startups.

About Hyundai Motor Group:

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom

 Contact:

Hyundai Motor Group:

Kyeongjin Kim
Global PR Strategy & Planning
kyeongjin.kim@hyundai.com

Source: Hyundai Motor Group

 

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