GAC MOTOR officially enters the Mexican market, accelerating expansion and implementation in the market
21 November 2023
On November 16, the launch of the Mexican brand GAC MOTOR was successfully held at the Centro Citibanamex exhibition center in Mexico City. At the launch, the official debut of the All New GS8 and EMZOOM was witnessed by more than 400 distinguished guests, including Mexico's top media outlets, key opinion leaders (KOL) and collaboration partners.
Mr. Yan Zhuangli, Vice President of GAC Group, emphasized during the launch: "Today marks the official entry of GAC MOTOR into the Mexican market. This represents a crucial step in the Latin American market and signifies an important milestone in refinement of our overseas market layout".
The new GS8 and EMZOOM were presented to guests amid great anticipation. The dazzling entrance once again showcased GAC MOTOR's innovative technology. Mr. Guo Baixun, Deputy General Manager of GAC International, took the stage to announce the prices of the two new vehicles, promising that the company will provide local customers with high-value sales policies and service experiences that are beyond expectations. The new car delivery ceremony was specially integrated into the launch, with the first All New GS8 and EMZOOM successfully delivered to Mexican customers. With outstanding advantages such as stylish exterior design, abundant technology configurations and spacious interior space, the two models captivated countless participants for test drive bookings, with some even placing direct orders.
In the future, GAC International will accelerate regional deployment in the Mexican market and establish a comprehensive sales and service system covering the entire area. At the same time, the company will accelerate the introduction of several models. This lineup includes the flagship M8 MPV model, the AION Y Plus all-electric SUV and the AION S all-electric sedan, all of which are scheduled to launch in 2024. With the introduction of new vehicles and the gradual expansion of its distribution channels, the GAC International is officially entering the fast lane of the Mexican market. This move is expected to catalyze the upgrade of the Mexican automotive sector and increase the value of the GAC MOTOR brand, with the aim of building a global brand that offers high-quality, enjoyable mobility for foreign customers.