Dongfeng Motor Intensifies Expansion in Central Asian Market Through Belt and Road Initiative and “Go-Global” Strategy

4 July 2024

In 2013, President Xi Jinping proposed an important initiative to jointly build the Silk Road Economic Belt in Kazakhstan. As a promoter and contributor to the Belt and Road Initiative, Dongfeng Motor has continuously strengthened cooperation and exchanges with Central Asia and successfully embarked on a path of "maintaining the beauty of each civilization and the diversity of civilizations around the world". From January to May this year, Dongfeng's export vehicle sales to Central Asia and other countries increased by 71% year-on-year,

Kazakhstan plays a key cooperative role in the high-quality construction of the Belt and Road Initiative. On July 1, 2024, the opening ceremony of Dongfeng Motor's Kazakhstan dealership and the delivery ceremony to major customers were successfully held in Almaty. The flagship products, such as DONGFENG GX tractor, KL tractor and KC dump truck, were the main products introduced to customers in the local market. In the field of commercial vehicles, Dongfeng plans to focus on tractors and achieve a 20% market share in Kazakhstan in the next three years. In the field of passenger cars, Dongfeng and VOYAH also rely on the market environment in Central Asia, which enables them to gain in-depth insight into consumer demand and formulate marketing strategies. It is estimated that by 2026, VOYAH will have completed its strategic establishment in the Central Asian market and will provide consumers with even more quality products and services.

At the recently concluded 8th China-Eurasia Expo, Dongfeng Motor demonstrated its comprehensive strength with ten representative models of commercial vehicles and passenger cars. The event also provided an opportunity for the company to actively expand its international business cooperation, as Dongfeng Motor signed a batch order contract with dealers from Kazakhstan, Uzbekistan and other countries during the exhibition.

In the field of transportation, with the opening of the China-Kyrgyzstan-Uzbekistan railway, Central Asia's location advantage and role as a hub will be fully exploited and leveraged. Dongfeng Motor will seize this new era and new opportunities, strive to expand the market layout of traditional fuel and new energy vehicles, and continue to expand and expand the scope of green cooperation with foreign partners under the framework of the "Green Silk Road", bringing new impetus to the "Belt and Road" between China and Central Asia.

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China Dongfeng Motor Industry Imp. & Exp. Co. Ltd
Xu Jin
[email protected]