Continental Moves Ahead on State-of-the-Art Facility to Build Advanced Driver Assistance Systems in Texas

18 June 2021

Technology company Continental is advancing construction on a new, state-of-the-art manufacturing facility in Texas. When complete, the plant in New Braunfels, Texas will manufacture products for Advanced Driver Assistance Systems (ADAS) – the foundation of assisted and automated driving. The facility is a long-term investment of approximately $110 million (about €100 million) in the future of mobility and the New Braunfels community.

Construction is underway now to develop the 215,000-square-foot facility. Operations are expected to start in the second half of 2022.

“Advancing growth and innovation in ADAS technology is essential as we build cars for the future,” said Samir Salman, CEO, Continental North America. “At Continental, we’re always seeking new opportunities to make drivers safer in support of our goal of zero traffic fatalities, injuries and crashes. More than ever, drivers want access to new technologies because it makes them and their passengers safer. This new facility ensures we can continue to grow and improve as we build the next generation of mobility in Texas.”

Continental develops key components for assisted and automated driving all over the world. With this new location, the company is positioned to expand its R&D and manufacturing capabilities in the United States. This is especially important as demand for intelligent safety functions continues to increase.

Recognizing its potential impact, Continental began researching sensors, software and intelligent connectivity more than 20 years ago. The New Braunfels facility is an extension of that work as the company increases investments in the areas of assisted and automated driving. When the plant opens, local workers will produce radar sensors, which are essential for many sophisticated safety functions such has blind spot detection and forward collision warning.

“The growth across automated and assisted driving is exciting as we make travel safer and more efficient,” said Ryan French, Focus Factory Manager, Advanced Driver Assistance Systems, Continental North America. “The state-of-the-art facility will allow us to advance technology even further to develop products that serve people’s future needs. The City of New Braunfels, Comal County, New Braunfels Utilities, Greater New Braunfels Chamber of Commerce of Commerce and the New Braunfels Economic Development Committee have all been tremendous partners.”

Continental and Texas have had a long successful partnership. This will be the company’s second automotive manufacturing location in the state. With this new location, Continental will offer 580 well-paying jobs with excellent benefits over the next four years in New Braunfels.

“We’re excited to see Continental grow here,” said Rusty Brockman, Mayor of New Braunfels. “German heritage and craftsmanship, along with Texas pride was the perfect trifecta needed to bring Continental Automotive to New Braunfels.”

Continental is a global leader in ADAS development and is one of the world’s largest automotive and technology suppliers. Since 2011, Continental has invested about $3.5 billion in manufacturing, technology, facilities and product development in the United States. It employs a domestic workforce of more than 19,000.

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Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2020, Continental generated sales of €37.7 billion and currently employs around 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

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Mary Arraf
Senior Manager, Communications
Continental, North America
Phone: +1 (248) 766-9241
Email: [email protected]