BYD India Unveils BYD Seal Luxury Electric Sedan and Launches Limited Edition BYD ATTO 3 Model at Auto Expo 2023

13 January 2023

BYD, the global leader in New Energy Vehicles has introduced its new luxury BYD Seal model and limited edition BYD ATTO 3 model in its signature color, Forest Green , on the occasion of the Indian Auto Expo 2023. BYD Seal, which sold more than 50,000 copies in 5 months in China, is expected to be launched in India in the fourth quarter of 2023. Like the All-New e6 models and BYD ATTO 3 are already available in the local market, BYD Seal will be the third electric passenger vehicle marketed in India in two years.

At Auto Expo 2023, BYD's exhibit space is divided into 4 zones, which not only showcase its current and new automobile models, but also technological innovations that significantly improve vehicle performance and safety. These newly unveiled designs and innovation presentations echo the India-specific theme at the convention: Technological Innovations For A Better Life.


BYD Seal is one of BYD's latest luxury sedans, equipped with its famous EV (e-Platform 3.0) platform and its revolutionary ultra-safe Blade battery. It is also the first vehicle equipped with CTB (cell to body) technology, which significantly improves the safety, stability and handling of the vehicle and gives it sharper overall performance.

The supported BYD Seal model, equipped with CTB technology, is able to withstand the rolling test of a heavy weight of 50 tons. Thanks to the integration of the battery and the body, the torsional rigidity of the whole vehicle is doubled, reaching more than 40,500 Nm/°. The safety of the vehicle's interior structure is increased by 50% for frontal impact and 45% for side impact. In addition, as CTB technology enables BYD Seal model to have an ideal 50/50 axle load distribution, the vehicle passed the momentum test at the record speed of 83.5 km/ h. Thanks to its low chassis, the aerodynamic drag coefficient is only 0.219 Cd, which allows the BYD Seal to reach 100 km/h in 3.8 seconds. The model also has

Limited edition BYD ATTO 3 model

During the event, the limited edition BYD ATTO 3 model in its exclusive Forest Green color also adopts e-Platform 3.0 and the ultra-secure Blade battery. Only 1,200 units of this limited edition will be available in India at a price of 34.49 million rupees (ex works).

The BYD ATTO 3, offering a NEDC-certified range of 480 km and an ARAI-tested range of 521 km, was launched in India in November 2022 at a price of Rs 33.99 million and has already reached 1,500 bookings garnering favor client. The BYD ATTO 3 has earned five stars in the safety category from Euro NCAP, Europe's leading independent safety rating program. The E-SUV has an 8-year or 1.6 million kilometer warranty (whichever comes first) for the battery and a similar 8-year or 1.5 million kilometer warranty for the engine and motor control. In addition, BYD offers a base warranty of 6 years or 1.5 million kilometers.

Sanjay Gopalakrishnan, Senior Vice President of Electric Passenger Vehicles, BYD India, said, “The Indian Auto Expo is an extremely important platform for us, and we are pleased to be able to showcase our models and technologies through our technological innovations. aimed at improving daily life. By unveiling the BYD Seal electric luxury sedan, launching the limited edition BYD ATTO 3 model, and introducing the Blade battery, e-Platform 3.0, our commitment is echoed by contributing to the growth of the vehicle segment electric vehicles with EV technologies”.

In one year, BYD has expanded its network to 24 shows in 21 cities in India and will double its presence to 53 shows by 2023. “Next year, we expect to sell 15,000 units of BYD ATTO models. 3 and All-New e6 with a long-term mission to gain 40% EV market share in India by 2030. Reservations of the BYD ATTO 3 model have been encouraging and we are ready to start the first deliveries from January 2023,” Mr. Gopalakrishnan added.

In 2022, BYD's cumulative passenger vehicle sales exceeded 1.86 million units, a year-on-year increase of 155.1%. So far, BYD has sold more than 3.37 million new energy vehicles. Through the expansion of its global presence, BYD is working to launch its “Cool the Earth by 1°C” initiative.

About BYD

BYD is a multinational high-tech company that harnesses technological innovations to improve people's daily lives. Founded in 1995 as a manufacturer of rechargeable batteries, BYD now offers a diversified business scope covering automotive, rail transit, new energy and electronics industries. The company has more than 30 industrial zones distributed between China, the United States, Canada, Japan, Brazil, Hungary and India. From energy generation and storage to its applications, BYD is committed to providing zero-emission energy solutions that reduce the world's dependence on fossil fuels. Its implementation for new energy vehicles now covers 6 continents, more than 70 countries and regions and more than 400 cities. Listed on the Hong Kong and Shenzhen stock exchanges, the company is known as a Fortune Global 500 company that brings innovation in pursuit of a greener world.

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About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company dedicated to harnessing technological innovations to improve everyday life. With the goal of accelerating the green transition of the global transportation industry, BYD Auto is focused on developing 100% electric and plug-in hybrid vehicles. The company masters the core technologies of the whole industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers and automotive-grade semiconductors. In recent years, it has seen significant technological advances, including the Blade Battery, DM-i and DM-p hybrid technology, e-Platform 3.0 and CTB technology. L'

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