Toyoda Gosei Invests in Pyrenee Inc., a Start-up Developing Safe Driving Assist Devices

27 September 2023

Toyoda Gosei Co., Ltd. has made an investment in Pyrenee Inc., a company focused on developing safe driving assistance devices to enhance road safety.

Pyrenee Drive, Pyrenee Inc.'s product, is a retrofit device designed to support the cognitive aspects of safe driving. It detects objects and activity around the vehicle that drivers might not notice, a factor that contributes to approximately 70% of traffic accidents. The device can be mounted on the vehicle's dashboard or elsewhere within the vehicle and utilizes artificial intelligence (AI) to identify pedestrians, other vehicles, and predict their movements. If it detects a potential collision risk, it alerts the driver through voice notifications, thereby reducing the likelihood of accidents.

Toyoda Gosei's goal is to expand its business by providing safety-related solutions, with a particular focus on airbags. The investment in Pyrenee aligns with Toyoda Gosei's comprehensive approach to safety, combining passive safety (reducing injuries and fatalities in accidents) with preventive safety (reducing accidents caused by human errors and driver negligence). This collaboration opens up future possibilities for integrating Pyrenee's driving assistance technology into Toyoda Gosei's safety systems and interior products, enhancing overall road safety.