Pura Launches New Car Fragrance Diffuser for Fresh Scents On-the-Go

12 April 2023

Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers are associated with overpowerful, synthetic fragrances made with toxic ingredients, Pura is aiming to transform traditional car air fresheners with a new compact and sleek smart device to eliminate bad odors with clean and natural scents.

The car diffuser has magnetic capabilities so users can mount the device anywhere in their vehicle. The device features motion detection that powers on when movement is sensed and powers off when no movement is detected. Like the company’s popular home plug-in diffuser, this model will also be Bluetooth-enabled, come with interchangeable fragrances, and can connect to an accompanying app to control intensity.

When creating the car diffuser, Pura’s Product Manager of Internet of Things Auston Tesch said, “The Pura Car Diffuser is the future of car fresheners. It combines technology with premium fragrance, bringing you a personalized experience every time you drive."

To accompany the new car device, Pura will also be releasing its first set of clean, natural 30-day scent cartridges that are easy to switch out including:

  • Coastal Palm: Find your island state of mind with a tropical blend of ocean mist, plumeria, and driftwood.
  • Cucumber & Mint: Herbs, lemon water, fresh lavender, and cedar create an aromatic scent that restores.
  • Fairway Morning: The back nine’s top of mind with a scent featuring morning dew, sandalwood, and fresh-cut grass.
  • Ivory Woods: Create a cool, icy escape with rock springs and iced juniper balanced by white pine and luxe cashmere.
  • Linens & Surf: Jasmine, creamy coconut, and splashes of refreshing sea spray radiate the scent of freshly laundered linens for a drive that’s fresh and clean.
  • Red Rock & Amber: Create your own desert oasis with fragrant geranium and red rock minerals warmed by amber resin and grounding desert woods.
  • Teak & Leather: A salty sea breeze joins teakwood and blue leather for a scent both luxurious and high-end.
  • White Tea No. 1: A high-end blend of bergamot, white tea, and cashmere make your ride feel like pure luxury.

The car diffuser retails for $34.99, while each scent retails for $14.99. The collection will be sold on Pura.com, part of the Impact affiliate network.