Matthew Tickell runs expansion of automotive adtech company Cartelux into the United States

4 August 2023

Cartelux, an innovative adtech software company based in Australia, is pleased to announce its expansion into the regions of the United States, Canada, and Latin America. Renowned for its user-friendly platform designed to create, amplify, and evaluate localized digital campaigns with exceptional professionalism, Cartelux is currently focused on serving the automotive industry. This strategic move reflects a timely expansion into the world's second-largest car market, characterized by a robust network of over 18,000 new car dealerships in the United States.

This decision marks a significant milestone in Cartelux's journey, solidifying its position as a global leader in providing adtech solutions tailored to the automotive sector. At the heart of Cartelux's offering is an automated marketing platform that orchestrates the collaboration between major brand owners and their local retail partners, thereby enhancing marketing endeavors and revolutionizing the way brands engage with their target audience.

Distinguished by its cutting-edge software, Cartelux empowers advertisers to precisely and efficiently target and optimize their advertising campaigns. Some of the world's most renowned automotive brands, including Ford, BMW, Nissan, Toyota, Renault, Honda, and Mini, have trusted Cartelux to elevate their marketing efforts. An integral partnership with Google further enriches Cartelux's capabilities, synergizing Google's exceptional targeting expertise with Cartelux's proficiency in retail marketing automation.

Guiding Cartelux's operations in the Americas is Matthew Tickell, a seasoned automotive industry leader with over 15 years of experience spanning automotive dealership management and automotive software provision. Matthew's recent role as Director of Sales and equity partner at e-GoodManners, an automotive software provider in the Asia Pacific region specializing in CRM and marketing solutions for dealers and original equipment manufacturers (OEMs), has equipped him with a deep understanding of the sector's dynamics.

Matthew Tickell, General Manager AMER at Cartelux, stated, "My passion lies in devising and implementing software solutions that empower OEMs to enhance their brand presence, efficiently manage their network, and elevate customer experiences. I'm confident that Cartelux's solution will be widely embraced as the ideal platform for streamlining dealer marketing initiatives across sales, finance, and aftersales."

Joshua Williams, Founder and CEO of Cartelux, expressed his enthusiasm about this expansion, saying, "Our entry into the US market, the second-largest automotive market globally, is a pivotal moment for us. We're thrilled to welcome Matthew to our team. Our business has always been primed for global scalability, and we're now poised to realize that potential."