Keyloop completes acquisition of Automotive Transformation Group (ATG)

4 May 2024

Keyloop, a global automotive technology company, today announced the completion of its acquisition of ATG, an innovative automotive technology provider focused on omnichannel retail solutions. This follows the announcement that a final agreement was reached on April 10, 2024.

This acquisition is an important step to accelerate the delivery of Keyloop's Experience-First blueprint across the lifetime of vehicle ownership, supporting automotive retailers and OEMs in their delivery of exceptional customer experiences.

Tom Kilroy, CEO of Keyloop, commented: “ Keyloop and ATG join forces to create an integrated technology portfolio that fully connects the entire automotive consumer journey, helping retailers and OEMs improve their customer experience through innovative solutions .”

Tim Smith, CEO of ATG, said: “ Today's announcement is a testament to ATG's inspiring, innovative team and Keyloop's vision and commitment. I am delighted to be joining Keyloop's Executive Team and look forward to bringing our activities together in the coming weeks, something that will benefit all our customers.”

ATG receives advice from Houlihan Lokey and Taylor Wessing.

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