Keyloop accelerates fully integrated omnichannel retailing in the automotive sector with definitive agreement to acquire Automotive Transformation Group (ATG)

12 April 2024

Keyloop, a leading global automotive technology company, has entered into a definitive agreement to acquire ATG, an innovative provider of omnichannel retail solutions. announced that it had been concluded.

Headquartered in Kent, UK, ATG employs over 330 people. The company's solutions are chosen by auto retailers, OEMs, financiers, and fleet suppliers at more than 10,000 retailers in more than 80 countries to help make the car buying experience easier.

The global automotive industry is facing major changes, including rising customer expectations. A seamless experience across both digital and physical touchpoints is an essential goal for the industry. This goal is made difficult to achieve by the complexity of historical processes.

Keyloop is committed to providing an "experience first" approach throughout the life of car ownership. Our vision puts accurate data at the core of our solutions, delivered at the right time. This enables dealership efficiency, “key it once” information flow, and a personalized customer experience.

Keyloop and ATG will combine to create an integrated technology portfolio that more fully connects customers across their entire automotive journey and helps retailers and OEMs improve the customer experience they deliver with innovative solutions.

Tom Kilroy, Keyloop CEO , commented: “The acquisition of ATG is an important step in making experience first for our customers a reality. ATG offers exciting services through its Fusion Omnichannel Automotive Retail Platform. This, combined with Keyloop's complementary platform and wide range of capabilities, allows us to make a meaningful and positive impact in the digital transformation of the automotive retail experience. I look forward to welcoming the talented team at ATG as colleagues. ”

Tim Smith, ATG CEO , commented: “ATG's mission has always been to free customers from the complexities of vehicle sales and mobility delivery and deliver vehicles with digital, retention and data solutions. We believe that Keyloop is the right company for us as we continue to provide the best software for our customers. We are excited to be part of the company's mission to provide experience-first solutions to the automotive industry worldwide. I'm looking forward to it.

ATG is advised by Houlihan Lokey and Taylor Wessing. Keyloop is advised by King & Spalding and Paul Hastings LLP. ATG's management was advised by Momentum Corporate Finance. The transaction is subject to customary closing conditions.