Goodyears New Cooper® Discoverer Road+trail At Delivers Dependable All-season Durability On And Off Road

1 September 2023

The Goodyear Tire & Rubber Company (NASDAQ: GT) has unveiled an exciting addition to the Cooper® Discoverer tire lineup: the Cooper® Discoverer Road+Trail™ AT.

Distinguished by its assertive tread design and striking sidewall aesthetics, the Cooper Discoverer Road+Trail AT is meticulously engineered to offer a seamless and hushed ride, regardless of the terrain. This tire is uniquely equipped to handle both on-road and off-road maneuvers with finesse. The robust interlocking tread lugs instill confidence in both wet and dry conditions, ensuring a sure-footed grip. Moreover, the tire proudly carries the coveted three-peak mountain snowflake designation, signifying its exceptional traction and stability even in wintry weather conditions.

According to Michiel Kramer, Director of Product Marketing at Goodyear, the Cooper Discoverer Road+Trail AT empowers drivers with the freedom to embark on new roads and trails, all while maintaining an air of assurance and confidence. Whether it's rain, snow, or sunshine, the tire harmonizes comfort with adventurous spirit, catering to those who relish exploration, adaptability, and the opportunity to veer off the conventional path as they journey towards their destinations.

The Cooper Discoverer family of tires, boasting a rich legacy of over 30 years, lays the foundation for the Cooper Discoverer Road+Trail AT. The tire is supported by a limited treadwear warranty spanning 65,000 miles. Distinguished by a rejuvenated design within the Discoverer tire family, this model showcases a continuous tread pattern extending over 50% farther down the sidewall than its predecessor. This unique feature enhances grip on soft surfaces and ensures superior control over uneven terrains.