GAC MOTOR launches EMKOO in Chile, a pioneering SUV in technology

6 September 2023

The EMKOO, GAC MOTOR's latest model, has been introduced to the Chilean market in a grand launch event held in Santiago's Vitacura district on August 28. This event was attended by 100 representatives from the automotive sector, including top management from GAC MOTOR and distributor ASTARA. It served as a preview for the upcoming EMZOOM, a modern and intelligent SUV set to be launched in September.

The launch event was marked by innovative displays inspired by the EMKOO, including 3D visualizations and interactive digital experiences. These displays offered attendees an immersive demonstration of GAC MOTOR's latest technological advancements.

The EMKOO, a futuristic 5-seater designed with modern technology and refinement, is expected to make a significant impact in the compact SUV segment. It is positioned as a "pioneering SUV in technology" and boasts various innovative features, including wireless phone charging, advanced driver assistance systems, and a 10.1-inch touchscreen infotainment system. The EMKOO has received awards for "Best Bodywork" and "Best Workmanship" from the China Automotive Technology Research Center, thanks to its unique design, streamlined lines, and lightsaber-shaped taillights.

Chile is a strategic market for GAC MOTOR's international expansion plan, and the company has consistently offered reliable products to strengthen its presence there. The launch of the EMKOO in Chile aligns with the automaker's long-term strategy to build a world-class brand. Guo Baixun, Deputy General Manager of GAC International, emphasized the company's commitment to customer satisfaction and its dedication to providing high-quality products and services in Chile.

This event marks another step in GAC MOTOR's journey to becoming a respected and beloved brand in Chile, with a focus on delivering smart products and creating delightful travel experiences for its customers in the country.