Industry Press Releases

Vision Wheel signs two-year partnership with Crandon International Off-Road Raceway

Wednesday, Apr 19, 2017

Off-road racing's famous Big House is getting even bigger thanks to a new, two-year partnership between Vision Wheel and Crandon International Off-Road Raceway.

The deal brings an exciting on-site hospitality complex expansion to the facility and names Vision Wheel the "Official Wheel" of both Crandon International Off-Road Raceway and the 2017 Crandon World Cup, part of the Red Bull Signature Series.

"We have worked with several different off-road sanctioning bodies and series in the past few seasons but aligning our brand with such an iconic facility and the largest short-course event in the world is the perfect next step in our evolution," said Vision Wheel Director of Marketing Rhett Sander. "We are proud of this new relationship with Crandon International Raceway, the Crandon World Cup, Crandon's top-tier brand partners as well as helping make the overall event experience better for tens of thousands of race fans."

Construction is now underway to build the new Vision Wheel Hospitality Complex at Crandon International Off-Road Raceway, featuring a massive new grandstand that nearly doubles the capacity for spectator seating and provides a commanding view of the track from inside Crandon's world famous Forest County Potawatomi Turn 1.

"After hosting our huge 2016 World Championship and World Cup weekend the board of directors knew the time had come for us to invest in the future," said Crandon President Cliff Flannery. "Our discussions with Vision Wheel over the winter were always long-term and positive in nature. Both of us are looking for growth, and, I tell you what, these next two years should be one hell of a ride."

Discerning drivers want only the best for their vehicles, and with over 40 years of experience, Vision Wheel delivers.  With a stunning line of custom wheels for your truck, SUV, passenger car as well as UTV's and ATV's, Vision Wheel provides auto enthusiasts with the highest quality products available. Strength, style, endurance and excellence are all qualities that drivers have come to expect from Vision Wheel.  The attractive looks and consistent performance—trademarks of Vision Wheel—are sure to enhance any vehicle. For more information please visit

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