Industry Press Releases

The World's Largest Dealership Having The World's Largest Sale - The Longo 5000 - To Set Another Sales Record

Thursday, Jun 30, 2016

Longo Toyota, the #1 Toyota retailer in the U.S.A. for 49 consecutive years, is set to sell a record 5000 new vehicles as it enters the final month of a three-month sales challenge from Toyota's Los Angeles Region which started in May and ends in July.  Known for pushing itself to continually set the bar higher in every aspect of its business, Longo Toyota aims to achieve its goal while maintaining its trademark commitment to guest service excellence.  

"It's more than just selling a lot of vehicles, it's about creating an easy and memorable shopping experience that makes our guests want to come back to us again and again," says Brendan Harrington, President and GM. "We plan on doing this by taking care of our guests, one at a time." A large part of Longo's success is driven by a diverse workforce who speaks over 40 languages and dialects. The guests who buy new and used cars, SUVs and trucks from Longo consistently find comfort working through the sales process in their preferred language.

Longo Toyota is the flagship store of Penske Motor Group (PMG).  The dealership's success is a result of the company's mission to build a team of employees who genuinely care about delivering a world-class experience. Its tag line – Great People, Great Products, Great Service, Every Day – is demonstrated daily by its team members. Onsite amenities include a Starbucks Café, Subway, Verizon Wireless store, an Automobile Club of Southern California branch, and two Enterprise rent-a-car offices. For convenience, the store offers Longo2Go, a vehicle delivery service at no additional charge. There is no other dealership in the world quite like Longo Toyota.

The world's largest dealer is having the world's largest sale. Consumers looking to buy or lease a new vehicle may just want to look to Longo Toyota, not only to become a part of history, but to find a car buying experience at values that are unmatched.

The 50-acre Longo Toyota Campus is located at 3534 North Peck Road in El Monte.

About Penske Motor Group
Penske Motor Group owns and operates dealerships in California. Headquartered in El Monte, PMG's flagship store, Longo Toyota, is the world's largest dealership and the #1 Toyota retailer in the U.S. since 1967. Longo Lexus serves as the #1 Lexus dealership in the Western U.S. since 1990 and Longo Scion ranks as the #1 Scion store since the brand's inception in 2003. Lexus of Stevens Creek, located in San Jose, CA is the #1 volume luxury retailer in Northern California. Mercedes-Benz of Marin, located in San Rafael, CA is one of 55 Mercedes-Benz dealers nationally to win the 2014 Best of the Best dealership award for excellence in sales, guest satisfaction, and service quality.


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