Toyota again ranked as most valuable automotive brand

Wednesday, Oct 15, 2014

Toyota once again bags the most valuable brand award. The survey was conducted by Interbrand. When seen in the overall performance, Toyota, ranked 8th , way behind corporate biggies like Apple in the first place, Google at the second and beverages giant Coca Cola at the third place.

The survey considered factors like investment and brand management, financial performance and the strength of the brand among customers.Interbrand appreciated Toyota for its leadership in the renowned green-technology development.