Hyundai Motor America announced the continuation of its partnership with Ann & Robert H. Lurie Children's Hospital of Chicago, donating $50,000 in support of its Buckle Up Child Passenger Safety Program. Hyundai's donation will assist in creating consumer educational events that include car seat safety inspections and free booster seat distributions to more than 350 families living in underserved areas over the next year. The donation is part of Hyundai's corporate social responsibility initiative, Hyundai Hope, which seeks to improve the well-being of society through supporting the health and safety of the community.
According to the Centers for Disease Control and Prevention, motor vehicle injuries are a leading cause of death for Americans under 30. Properly buckling children into age and size appropriate seats can reduce risk of serious and fatal injuries by 80 percent. Education about passenger safety practices is crucial to prevention. According to the National Highway Traffic Safety Administration (NHTSA), an estimated 46 percent of car seats and booster seats are installed incorrectly or improperly used.

"We are pleased to continue our partnership with Lurie Children's Hospital in educating caregivers on the proper use of child booster and safety seats," said Brian Latouf, global chief safety officer, Hyundai Motor Company. "We will continue to do our part in creating technologies and systems that help protect drivers, passengers and others on the road, while partnering with leaders in educational safety programs."

With the donation, Lurie Children's will expand its Buckle Up Child Passenger Safety Program to serve more families in Chicago. The funding will allow the hospital to offer booster seat classes and distribution events to underserved neighborhoods in Chicago, as booster seats are often under-utilized. Lurie Children's will organize community car seat check-up events, teaching parents and caregivers how to properly install and use car seats.

"We are so grateful to Hyundai for their continued generous support of the Buckle Up Program's work to educate parents and families with the knowledge and tools they need to keep their child passengers safe," said Amy Hill, MS, director of Unintentional Injury Prevention Programs at Lurie Children's. Catalina Zamora, Buckle Up Program Coordinator, also shared that "Vehicle collision injuries are preventable and predictable. The best part of my work is educating parents so we can change these numbers together."

 

Source:prnewswire.com

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