Harman International has expanded its connected car and in-car audio business in China by signing new contracts with Great Wall Motors, GAC Group and SAIC-General Motors-Wuling Motors.
The company said in a statement, the contracts are valued over US$600 million (approx Rs 3,870 crore)
“With these new contracts, we now have a stronger presence in China to further expand our automotive business in one of the fastest growing automotive markets in the world,” said Dinesh Paliwal, president and CEO, Harman.
“China’s hold on the global car market is expected to continue growing in the next decade, making it critical for us to have lasting relationships with key automakers such as Great Wall Motors, GAC Group and SAIC-General Motors-Wuling Motors to continue our international success.”
The contracts with Great Wall Motors and GAC Group are extensions of Harman’s multi-year agreements with the Chinese automakers. The Harman solutions for these automakers will redefine infotainment system standards for the local market and showcase how advanced in-vehicle connectivity can improve driver efficiency while minimising distraction and simplifying the user experience.
Additionally, Harman will expand its in-car audio reach with an all-new contract with SAIC-General Motors-Wuling Motors and the Infinity brand.