The India arm of the American manufacturer, Ford India sold 14259 units which includes domestic wholesales and exports compared to 12,834 units in the same month a year ago. The carmaker registered a growth of 11.05 percent.
The domestic wholesales grew to 7,995 units against 7,045 units in the same month last year, while exports grew to 6,264 vehicles from 5,789 units in January 2016.
“We continue to grow faster than the industry which is a testament to our strategy focused on product led innovation, delivering differentiated customer experience and busting the myth of Cost of Ownership,” said Anurag Mehrotra, executive director Marketing, Sales and Service at Ford India.
“The industry continues to face short-term headwinds even as long-term outlook continues to be positive. The outlook is further strengthened by the government’s roadmap to boost rural economy, provide relief to personal income tax, and investment in further building the infrastructure. A timely implementation of GST is expected to make a significant positive impact on the economy while raising consumer sentiment in the months to come.” Mehrotra added.
The carmaker recently introduced a technology & feature rich ‘Platinum Edition’ of Ford EcoSport. The platinum Edition features such as Cruise control, 8-inch touchscreen infotainment system, satellite navigation, reverse parking camera, dual tone exteriors and larger 17-inch tyres with new alloys.
During the month, Ford India started a campaign, the campaign showcases Ford products’ unmatched value of ownership as surprisingly affordable, with the fifth-year cost of service for Ford EcoSport at INR 3,662*. Committed to elevating the ownership experience for customers, Ford India also extended its sales and service network with the inauguration of its new dealerships Arun Ford in Nagpur and Suryabala Ford in Coimbatore and Pollachi.