China's JAC Motors plans to build a strong global brand

Tuesday, Apr 18, 2017

Chinese automobile and commercial vehicle manufacturer JAC Motors plans to build a strong global brand by launching and implementing a new brand upgrade strategy, informed the company in a statement.

The new strategy will be focused on three key areas: technological innovation on products upgrade, exports, and enhanced collaboration within the auto industry.

In 2017, JAC plans to develop more high-end products, including the passenger vehicle S7 SUV, along with the MPV M6 and K7 utility truck for commercial use.

An Jin, JAC Chairman, said, "A breakthrough is not necessarily a business expansion. It can be a brand upgrade. JAC's breakthroughs are only made when JAC brands compete with Sino-foreign joint venture brands."

The company further added, "By investing in R&D, JAC has mastered three key technologies in batteries, electric motors and electric controls. "

JAC's line of high-end products include the A60, N series light-duty trucks, and BEST coaches.

JAC Motors' global business model proved effective throughout 2016, with exports accounting for 8.2% of total sales - a figure set to rise to 10% in 2017. JAC Chairman An Jin pledged to further increase this figure to 20% over the coming years.

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