BYD launches its first pickup truck “BYD SHARK” in Mexico

20 May 2024

BYD unveiled its first pickup truck, the BYD SHARK, in Mexico. Positioned as a new energy intelligent luxury pickup, BYD SHARK features the DMO Super Hybrid Off-Road Platform as an addition to BYD's product portfolio. Developed for the international market, this model marks BYD's first global product development outside of China and promises to redefine the global plug-in hybrid pickup market with advanced technology and diverse user-centric features. To do.

said Stella Lee, BYD Executive Vice President and CEO of BYD Americas. “As a global leader in new energy technology, BYD remains committed to creating innovative solutions for users around the world. With the introduction of BYD SHARK, the first new energy pickup, we are proud to introduce advanced technology to We are ready to redefine the pickup environment and offer users a lifestyle with endless possibilities. BYD is now entering the era of global new energy pickup."

Harnessing the power of design to create personalized and functional pickup trucks
As a medium to heavy-duty pickup, BYD SHARK boasts a 3,260mm wheelbase and 59.7% wheelbase ratio for a spacious and luxurious riding experience. We guarantee. Under the direction of BYD Design Director Wolfgang Egger, the shark-inspired vehicle design seamlessly blends futuristic technology with the powerful power of nature. The vehicle features full-length LED lights on the front, reminiscent of a shark's open mouth, giving it an incredibly mesmerizing presence. The side proportions, with their flowing body lines, reflect the graceful movement of sharks through the deep sea. At the rear, the through-type taillights, inspired by a shark's tail fin, elegantly represent the fusion of natural and technological aesthetics.

The interior was designed by BYD Interior Design Director Michel Joke Paganetti and takes inspiration from spaceship consoles. Boasting a 10.25-inch LCD instrument panel and a 12.8-inch adaptive rotating screen, BYD SHARK's cabin sets new standards for functionality and modern ambiance. Additionally, the 27-degree reclining rear seat is a revolutionary design compared to traditional pickup rear toes, combining comfort and luxury technology in an intelligent driver's seat.

Leverages new energy technology to improve pickup truck versatility and reliability
BYD SHARK's core technology, the DMO Super Hybrid Off-Road Platform, is a breakthrough innovation with rugged off-road capabilities and safety features. seamlessly combines with the comfort of an SUV while maintaining superior energy efficiency. The technology includes a non-load-bearing frame designed specifically for hybrids, the world's first longitudinal EHS drive, cell-to-chassis (CTC) technology, a rear-wheel drive designed for pickup trucks, and front- and rear-end The innovative integration of double wishbone independent suspension provides the perfect balance between performance and comfort.

In terms of power, BYD SHARK features a dedicated rear-drive powertrain, EHS electric hybrid system, and a 1.5T high-output engine that reaches peak power of over 430 horsepower, equivalent to a 4.0LV 8-cylinder engine. Masu. Acceleration from 0 to 100 km/h takes just 5.7 seconds, far exceeding other models in the pickup category.

Additionally, leveraging the power of intelligent electric AWD, BYD SHARK can precisely adjust the torque distribution between the front and rear wheels in milliseconds to match the optimal adhesion coefficient on different road surfaces. Robust power combined with precise electronic control represents a paradigm shift from traditional fuel-based AWD systems and provides a high level of reliability and ease for pickup users seeking off-road adventure.

DMO technology also helps overcome the challenges of increasing energy consumption and environmental pollution. Compared to other fuel-fueled pickups in its class, BYD SHARK reduces fuel consumption by 40% even when the battery is low, changing the perception of pickups as energy-intensive vehicles.

Additionally, BYD SHARK boasts dual fuel and power modes, achieving incredible durability as a plug-in hybrid model. With a combined range of 840km under NEDC conditions, along with 100km of pure EV endurance, it's effortlessly capable of urban commuting and interstate travel.

In addition to its outstanding performance and driving experience, BYD SHARK focuses on maximum safety. Integrates ultra-high safety blade battery and high-strength steel frame via CTC technology to ensure robust protection. Blade batteries act as both energy units and structural components, enhancing both battery and vehicle safety with layered defenses. Additionally, a 22% increase in body torsional stiffness significantly improves handling and stability, enhancing reliability in difficult off-road terrain.

BYD SHARK boasts a front and rear double wishbone independent suspension system, providing an unparalleled driving and riding experience while maintaining a balance between driving agility and passenger comfort. Built on the DM Super Hybrid technology architecture, the motor drive mode covers more than 80% of comprehensive working conditions and enables gentle and smooth movement.

Additionally, BYD SHARK offers increased scalability and broader modification opportunities to suit the individual needs of any user. VTOL (vehicle-to-load) functionality transforms the vehicle into a "mobile power plant", meeting a myriad of outdoor power demands and scenarios, doubling convenience and enjoyment for pickup enthusiasts.

Leverage smart technology to improve pickup truck sophistication and convenience
Guided by intelligent technology, BYD SHARK's Intelligent Cockpit can integrate with a vast and diverse ecosystem. Equipped with voice control function, users can easily manage driving modes, adjust climate settings, control music playback, and other intelligent operations with simple voice commands, making driving more convenient. This can significantly improve performance and comfort.

BYD cloud services allow users to remotely manage their vehicles via mobile devices and easily configure personalized settings such as pre-activating the air conditioning and adjusting seat ventilation and heating. In addition, BYD SHARK has introduced NFC digital key technology, using only smartphones and other intelligent devices, users can access the vehicle without physical keys, thereby enabling intelligent new energy vehicles. Improve your experience.

The application of the head-up display function ensures that the driver always has access to important driving information, which in particular improves driving safety. In addition, the vehicle incorporates a 540-degree ultra-wide-angle panoramic view camera, allowing the driver to observe the surroundings and underside of the vehicle, simplifying route selection while off-road.

BYD SHARK Ushers in the Global New Energy Pickup Era
Leveraging over 20 years of deep expertise in the field of new energy vehicles, BYD SHARK, a new energy intelligent luxury pickup, serves as a beacon of sustainability and technology. emerging and setting new standards in the new energy pickup sector. In the future, BYD SHARK will land in more countries and regions, providing users around the world with a revolutionary driving experience.

BYD has consistently embraced a development philosophy rooted in the principles of "technology-based, innovation-oriented". Based on its globalization strategy, BYD is accelerating the popularization of new energy vehicles in many countries. Currently, the new energy vehicle footprint covers more than 80 countries and regions, including Japan, Germany, Australia, Brazil, and the United Arab Emirates, with great achievements in various markets and Leading the wave of technological innovation.