German luxury vehicle and motorcycle manufacturer BMW Group has achieved its best ever March sales at 254,862 units, thereby registering a 5.9 percent year-on-year increase.
It was also a record first quarter with sales of the BMW Group’s three premium brands, BMW, MINI and Rolls-Royce, increasing by 5.3 percent; a total of 587,237 vehicles have been delivered to customers around the world so far this year, informed the company in an official statement released on Wednesday.
“We’ve achieved a strong start to the year, with our X-family models and the BMW 7 Series being the main growth drivers. March was the first full sales month for the new BMW 5 Series Sedan and the customer feedback for this benchmark car is already very positive,” commented Ian Robertson, Member of the BMW Board of Management with responsibility for Sales and Brand BMW.
“Our electrified models also continue to show extremely strong growth, with almost 20,000 sold in the first quarter, meaning we’re on track to achieve our target of 100,000 electrified vehicle sales this year. As we start the biggest model offensive the company has ever undertaken, I’m confident 2017 will be another record year for the BMW Group, retaining our leading position in the industry,” he added.
The BMW brand achieved its best-ever first quarter, cracking the half million mark for the first time this early in the year. Global BMW sales totalled 503,445 units, an increase of 5.2 percent on the same period last year. Sales of BMW brand vehicles in March totalled 212,093, an increase of 5.3 percent compared with the same month last year.
Since the beginning of the year, almost 20,000 electrified vehicles have been delivered to customers worldwide, double the number sold by this time last year, claims the automaker. First quarter production of electrified vehicles totalled more than 24,000 vehicles. Scandinavia continues to be a strong region for electrified vehicle sales.
Sales of MINI brand vehicles achieved their best-ever March with a total of 42,447 delivered to customers around the world, an increase of 8.7 percent compared with the same month last year. March rounded off the brand’s record first quarter with sales totalling 83,059 (+6.1 percent).
“The MINI Clubman in has shown strong growth of over 21 percent in the first quarter, proving that its perfect blend of everyday usability and MINI-typical emotional characteristics is exactly what our customers want. With the new MINI Countryman we’ve just recently brought to market, I’m sure the momentum we’re seeing at MINI will continue through the year,” said Peter Schwarzenbauer, Member of the BMW Board of Management responsible for MINI, Rolls-Royce and BMW Motorrad.
ROLLS-ROYCE MOTOR CARS
Following the second highest annual sales record in 2016, Rolls-Royce Motor Cars sales in the first quarter of 2017 were up year-on-year. This was based on full market availability of Dawn compared with the same period last year. In total, 733 Rolls-Royce motor cars were delivered to customers across the globe (+33 percent).
March was also a positive month for BMW Motorrad with a total of 18,265 motor-cycles and maxi-scooters delivered to customers, an increase of 10.9 percent on the same month last year. In the year-to-date, sales total 35,636 units, an increase of 5.5 percent