AutomotiveMastermind Announces Strategic Integration Partnership with CarNow to Further Improve Consumer Experience with Dealerships

15 May 2024

automotiveMastermind, the automotive industry's trusted data and technology provider, today announced a strategic integration partnership with CarNow.

automotiveMastermind has a proven track record of success with more than a dozen significant integration partnerships and enhancements over the past 15 months. These include Reynolds & Reynolds, Tekion, Elead / CDK and Dealer Socket. These integrations have consistently improved Mastermind's functionality and provide new benefits to automotive dealers, including personalized insights and customer engagement opportunities. This history of successful strategic integrations continues with the partnership with CarNow, allowing Mastermind to better serve as a comprehensive service and platform that provides real-time actionable insights to power dealer operations.

The partnership with CarNow connects Mastermind with dealers' existing operational systems to better account for consumers' online and offline shopping behavior. This includes enhanced tracking through the CarNow digital retailing suite, which improves Mastermind's ability to detect customer activity and extract relevant customer information, supporting proactive engagement and hyper-personalized marketing to the most qualified customers.

"The strategic partnership with CarNow is just the latest step we've taken to help our dealership partners continue improving the overall consumer experience," said Aaron Baldwin, chief product officer at automotiveMastermind. "CarNow's real-time digital retail platform combined with Mastermind data is a great showcase of how dealers can modernize the consumer shopping journey through first-party data and heightened connectivity. In today's competitive automotive retail landscape, customers no longer see these functions as optional. We're equipping our partners with the data and tools they need to stay ahead."

The integration populates CarNow with Mastermind data, creating an easy navigational pathway to purchase that dealership sales teams can use when engaging specific customers. Additionally, the Mastermind data will further enhance CarNow's ability to provide a unique, seamless customer experience by leveraging Mastermind predictive models in their online vehicle sales workflows. The integration enhances Mastermind's accuracy in predicting what offers will motivate customers to buy by leveraging real-time data from CarNow's chat and digital retailing tools to identify who dealers should market to, what offers will inspire customers to buy and how soon dealers should begin marketing.

"We are excited to integrate Mastermind's personalized and predictive insights into our CarNow platform to improve both the consumer shopping experience and the dealer salesperson experience," said John Lilly, chief product officer at CarNow. "We are constantly looking for ways to improve the conversations dealers are having with car shoppers using our products, and we strongly believe partnering with Mastermind will result in a measurable increase in the quality of these conversations."

The new functionality with the CarNow integration will be available for dealer partners using Mastermind later this year.