Apollo Tyres expands to Middle East market; opens two dealerships in Jordan

Tuesday, Oct 27, 2015

With the objective of capturing market share in Middle East, Apollo Tyres has inaugurated two new dealerships in Amman, Jordan, the tyre manufacturer said in a press statement.

The two Apollo Zones are designed to provide customers with an enhanced retail experience and a better feel for the brand and products on display, including passenger car, truck-bus and agriculture tyres.

Commenting on the inauguration, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres said, "The growing passenger vehicle segment of Jordan, along with the entire Middle East region, has a lot of potential for us. The 13 year old partnership with The Ideal for Import and Export has enabled us to secure a strong customer acknowledgement for our products".

He further added, "We aim to have a larger mind space with the customers in the 1,00,000 a month tyre market in Jordan. The Apollo Zones will help us increase visibility for the Apollo brand, and will endear us further for the consumers, as they experience our world-class products and services".

With the opening of these two Zones in Jordan, Apollo Tyres now has 5 such branded retail outlets in the Middle East region.

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