Email not displaying properly? View email in your browser
Dear Reader,

The automotive electronics industry is seeing new entrants in the form of chip companies such as NVIDIA and Intel, who are developing silicon and systems customized to applications in ADAS and AD. Joining them are a raft of AI chip start-ups such as Mythic, who are developing innovative hardware alternatives to power-thirsty GPUs for crunching streams of fused data from sensors and cameras throughout the vehicle.

Autonomous vehicles in their current form seem to work fine most of the time in geofenced areas, and are capable of long drives with impressively few human interventions. But this is still a far cry from commercially-viable L4 & 5 autonomous vehicles that are acceptably safe, affordable and power-efficient.

Many of the issues standing in the way of developing vehicles of this calibre stem from inefficiencies in hardware at the component level, and in the systems-level architecture of compute, sensors and cameras within the car. Hardware is more important than ever – and new entrants into the automotive sector need to be developing power-efficient, cost-effective hardware that meet stringent ISO26262 functional safety requirements.

On March 27, at the Autonomous Vehicle Hardware Summit at the San Jose Marriott, we are gathering automotive OEMs, Tier 1 suppliers, semiconductor & IP companies, sensor & LIDAR vendors and autonomous vehicle technology companies to address some of these challenges. Join the likes of Xiaopeng Motors, Ford, Denso, Mythic, ARM, Arteris & Owl AI for a content-packed day focusing on silicon & systems engineering and architecture challenges for autonomous vehicles.
BOOK NOW
I hope to see you there!

Best,

Ed Nelson
Conference Director l Autonomous Vehicle Hardware Summit
E: events@kisacoresearch.com
T: +44 (0)203 696 2920

Unsubscribe
www.automotive-technology.com - Powered by Ochre Media Pvt. Ltd.
Tel: +91 40 4961 4567   |   Fax: +91 40 4961 4555