Thales partners with Cubic to launch next-generation eSIM solutions for connected vehicles

28 March 2025

Thales, a global leader in advanced technologies, and Cubic , a leading global provider of Software Defined Vehicle (SDV) solutions, announced a collaboration to drive innovation and simplify connectivity management. With Thales’ eSIM management platform , Cubic will enhance the capabilities of its eSIM solution to align with the latest GSMA standards, ensuring seamless global connectivity across the automotive, transportation, and agriculture industries.

With the adoption of the GSMA SGP.32 standard for IoT, the challenges for the industry are significant. This standard contains several important business and technical requirements for eSIM management in IoT, including improved security, interoperability between devices and network operators, and scalability for high-volume deployments. This new framework is critical to enabling large-scale deployment of eSIM technology across a variety of devices, addressing the need for seamless and intelligent connectivity management.

This partnership incorporates Thales’ eSIM management platform ( compatible with the GSMA SGP.32 standard ) into Cubic’s existing global, multi-network connectivity management ecosystem. With this innovation, the continuous mass deployment of eSIMs is feasible across Cubic’s extensive footprint in over 200 countries, while simplifying connectivity management across multiple devices by automating remote activation and subscription updates. This dramatically reduces the need for manual intervention, physical SIM swaps, or device recalls.

Cubic customers, including Volkswagen AG, Cariad, General Motors, SEAT, IVECO, and CNH, could benefit from enhanced solutions like this one, ensuring simple vehicle connectivity management. Vehicles equipped with Cubic's solution, which now integrates the Thales platform, can automatically connect to local networks when crossing borders, without the need for complex development or additional costs. This ensures an excellent overall experience for automakers and their customers, as vehicles can be pre-configured with connectivity profiles at the factory and dynamically activated as they are deployed in the field.

Thales has been a trusted partner for Cubic since 2017,” said Nick Power, CTO of Cubic . “For original equipment manufacturers (OEMs), adopting GSMA M2M eSIM has been anything but straightforward. Technical complexity, vendor lock-in, and managing connectivity for multiple mobile network operators on a global scale have slowed adoption. Transitioning to a more agile and efficient GSMA IoT eSIM architecture will be essential. This collaboration underscores our commitment to standardization, interoperability, and innovation, ensuring Cubic customers can enjoy a more flexible, cost-effective, and future-proof approach to global connectivity.

With this update, Cubic aims to remain at the forefront of IoT connectivity by addressing evolving market demands. By integrating Thales’ On-Demand Subscription Manager platform, Cubic will be able to maximize end-to-end connectivity management for OEMs, ensuring devices are seamlessly connected from factory to field,” said Eva Rudin, Vice President of Mobile Connectivity Solutions at Thales . “This collaboration underscores our commitment to standardization, interoperability, and innovation for IoT. GSMA SGP .32 contains the technical specifications for remote eSIM management of Internet of Things (IoT) devices and other types of mobile device deployments.

 

Source: businesswire.com