NORMA Group Reports Profit Despite Challenging Q3 as Automotive Demand Weakens Across Europe
4 November 2025
Maintal, Germany, November 4, 2025 – NORMA Group, an international leader in advanced joining and fluid-handling technologies, announced today that it closed out the third quarter of 2025 profitably, despite subdued demand in the European automotive sector. The company’s performance for its ‘Mobility & New Energy’ division, which focuses on automotive applications, notably declined in alignment with broader industry setbacks across Europe and America. Group sales reached EUR 197.5 million in Q3, marking a 4.3 percent decrease compared to the same period last year. This drop was largely attributed to weak automotive sector demand and broader economic headwinds affecting industrial output.
Despite these pressures, NORMA Group maintained profitability through targeted measures aimed at cost flexibility and operational efficiency. However, adjusted EBIT fell sharply by 49.4 percent to EUR 3.8 million, as operational margin pressures couldn’t be fully offset by cost adjustments. Key challenges included elevated personnel expenses and logistics costs, which weighed heavily on overall margins. The company highlighted its ‘Step Up’ program as a driver of selective investments and ongoing operational improvement. Net operating cash flow, at EUR 24.5 million, was slightly below the prior year, mostly due to less pronounced increases in trade working capital and lower material expenditures.
Regionally, the EMEA (Europe, Middle East, and Africa) market was a focal point, with sales of EUR 100.9 million in Q3 2025—down 5 percent year-over-year. Automotive joining technology, a critical revenue stream in the Mobility & New Energy segment, suffered from pronounced weakness in vehicle production volumes and original equipment manufacturer (OEM) demand throughout Europe. In response to shifting market realities, NORMA Group realigned its business unit structure, moving some customers (notably from construction machinery and stationary power segments) from Mobility & New Energy into the Industry Applications unit to better address client-specific requirements. This strategic reallocation yielded nominal growth for the Industry Applications segment.
The year-to-date figures also underscore persistent softness in the European automotive landscape. Cumulative group sales reached EUR 631.8 million from January through September 2025, registering a 6.7 percent decline year-on-year. Adjusted EBIT for the nine-month period plunged 79.9 percent to EUR 5.9 million, reflecting ongoing cost inflation, stagnant sector growth, and intensifying competition. NORMA Group flagged geopolitical uncertainty, trade disputes, and low investor sentiment as major factors suppressing expansion opportunities, especially within the automotive supply chain.
Notably, NORMA Group recognized a EUR 50 million goodwill impairment loss in the EMEA region during October, connected to diminished prospects for the European joining technology sector. The impairment, triggered by a mandatory business review, was non-cash but will affect net profit figures for the quarter. The company cited continued low capacity utilization across European auto manufacturing sites, compounded by global instability and an uncertain regulatory environment.
Chief Executive Birgit Seeger, who began her tenure on November 1, summarized the results: “NORMA Group’s third quarter results reflect a challenging market environment. We are working to strengthen our competitiveness with strategic measures, including our Transformation 2025–2028 program. We are making targeted investments in efficiency, innovation and customer focus – establishing a foundation for profitable growth in the years ahead. NORMA Group is financially sound and well-positioned to benefit from a market recovery.”
Going forward, NORMA Group will continue to emphasize operational discipline and strategic investment, with an eye toward long-term growth as the automotive sector navigates complex supply chain and market challenges. The company will publish its preliminary 2025 financials on February 17, 2026.