MASARAT Mobility Park, Saudi Arabia’s premier destination for the automotive and mobility industries, has signed development lease agreements with TASARU Supplier Hub, a strategic initiative of TASARU Mobility Investments (a PIF company). This partnership supports long-term industrial localization, strengthens the domestic automotive supply chain, and significantly enhances the Park’s value proposition for original equipment manufacturers (OEMs) and suppliers.

As announced at the 4th edition of the PIF 2026 Private Sector Forum, these agreements enable TASARU Supplier Hub to develop manufacturing facilities in MASARAT Mobility Park to house Tier 1 global automotive suppliers that provide parts to OEMs such as Ceer, Saudi Arabia’s first electric vehicle brand, and Lucid Motors. Located within the King Salman Automotive Cluster in the King Abdullah Economic City (KAEC) Special Economic Zone (SEZ), this initiative represents a strategic step in accelerating the Kingdom’s ambition to build a world-class automotive and mobility ecosystem aligned with Saudi Vision 2030.

Through this collaboration, MASARAT Mobility Park will provide an integrated, investment-ready industrial environment designed to support advanced manufacturing operations, streamline supplier setup, and enable efficient logistics and operational connectivity. This will strengthen the Park's role as a key enabler of automotive supply chain localization. Its proximity to the OEMs of the King Salman Automotive Cluster further solidifies the Park's position as a fundamental player in the sector's supply chain localization.

Tienie Ferreira, CEO of MASARAT Mobility Park, commented:

“These agreements represent a strategic step in advancing MASARAT Mobility Park as a platform specifically designed for automotive manufacturing. The collaboration with TASARU Supplier Hub accelerates the localization of critical suppliers, strengthens supply chain readiness, and supports the growth of a competitive automotive ecosystem within KAEC. This development aligns with the goals of Saudi Vision 2030 to build a resilient and globally competitive automotive and mobility sector.”

Abdulaziz Almutairi, CEO of TASARU Supplier Hub , added: “TASARU Supplier Hub is designed to translate industrial ambition into execution. By bringing together global Tier 1 suppliers within an investment-ready platform, we boost local content, enable faster time to production, and deepen private sector engagement, directly supporting the Vision 2030 goals for a competitive, export-oriented automotive supply chain.”

This milestone reinforces the role of MASARAT Mobility Park as a strategic industrial platform within the King Salman Automotive Cluster, attracting international automotive players and integrating manufacturers, suppliers, and service providers into a single ecosystem. The agreement supports the localization of manufacturing capabilities, promotes economic diversification, creates high-value jobs, and strengthens Saudi Arabia's position as a regional and global hub for the automotive and mobility industries.

 

Source: businesswire.com

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