Ituran Location and Control Ltd. a global leader in vehicle telematics, through its Brazilian subsidiary, and BMW Motorrad Brasil, a leader in premium motorcycle sales in Brazil, have launched a strategic partnership to offer telematics services to BMW's customers, offering rider safety, security, and connectivity. The initiative introduces a new experience for BMW Motorrad customers in Brazil, powered by Ituran's advanced technology.

The partnership offers BMW Motorrad riders a unique experience that combines advanced safety and connectivity features. The service offers security technology for the customer and their motorcycle, using state-of-the-art telematics and access to the Ituran app, with real-time location tracking, virtual geofencing, route history, risk zone heat maps, maintenance alerts, digital service integration, and vehicle recovery services.

"We are always looking to deliver the best experience to our BMW Motorrad customers. This new partnership with Ituran enables us to jointly develop a fully comprehensive offering that goes beyond traditional tracking, providing new forms of connectivity with the motorcycle, to receive updates from BMW Motorrad and its dealers, and enjoy an integrated digital experience," said Matheus Pereira, CEO of BMW Motorrad in Brazil. "For new motorcycles, BMW Motorrad customers will have 24 months of free access to the Ituran service. For other BMW Motorrad customers, we offer special conditions so they can enjoy the same experience," added Pereira.

"We are proud to collaborate with BMW Motorrad, a global leader in motorcycle technology and quality. For us, it is a strategic partnership in a highly relevant segment that significantly expands our total addressable market, with the addition of this large base of motorcycle customers," said Eyal Sheratzky, CEO of Ituran. "This initiative further strengthens Ituran Brasil's innovation leadership in a country that is a strong contributor to our global growth."

 

Source: prnewswire.com

Report Abuse