Hyundai Motor Company President and CEO José Muñoz convened a worldwide town hall, the 2025 Leaders Talk, on November 6, 2025, to communicate Hyundai's strategic vision through 2026 to employees and partners. The session highlighted a recalibrated roadmap emphasizing sustainable growth and agility against an automotive landscape marked by rapid technological change and shifting global market dynamics.

At the heart of Hyundai's forward-looking strategy is an ambitious commitment to electrification. By 2030, the OEM expects electrified vehicles—including HEVs (Hybrid Electric Vehicles), EREVs (Extended Range Electric Vehicles), and FCEVs (Fuel Cell Electric Vehicles)—to account for 60 percent of total sales, targeting 3.3 million units globally. This electrification surge will see the company expand its hybrid vehicle portfolio to more than 18 models by 2030, with the Genesis luxury brand introducing its first hybrid models starting 2026. Manufacturing investments will continue to support supply chain resilience and flexibility across Korea, North America, Europe, and key Asian markets.

Genesis, Hyundai's luxury division, marked its 10th anniversary by crossing one million cumulative sales. The strategy for Genesis includes launching the GV60 Magma, its inaugural high-performance model, and debuting new EREV and hybrid vehicles to accelerate the brand's electrification agenda. Genesis aims for 350,000 annual global sales by 2030, leveraging established and emerging Asian markets alongside deepened footprints in the U.S., Europe, and the Middle East.

Strategic partnerships play a central role in Hyundai's vision. Collaborations with mobility tech leaders—including Waymo and GM—have led to real-world testing and co-development of multiple vehicle models, reinforcing Hyundai's reputation for integrated innovation. The company's manufacturing and retail partnership with Amazon has driven a reported 41 percent increase in dealership footfall, illustrating the power of digital transformation for supply chain and sales operations.

The executive team addressed formidable competition from Chinese automakers and the global premium segment. Hyundai's response is a differentiated customer experience, strategic financial partnerships, and a sharpened eco-friendly powertrain portfolio. Yeong Ho Lee, Executive Vice President and Head of Global Operations Division, asserted that cross-functional, adaptive strategies are fundamental to preserving Hyundai's leadership across vehicle design, engineering, manufacturing, and supply chain.

Chang Hwan Kim, EVP and Head of Electrification Energy Solutions Tech Unit, unveiled details of Hyundai's next-generation EREV system, boasting over 600 miles of driving range assisted by breakthrough battery management technology focused on safety and longevity. The roadmap encompasses technology investments in powertrain systems, connected mobility solutions, and digital infrastructure to support both manufacturing and vehicle operations.

Human capital development features prominently in Hyundai's transformation. Hae In Kim, EVP and Head of HR Division, emphasized the adoption of global HRD frameworks, such as H-SENSE and career solution mapping, to equip talent for AI-enabled workstreams, testing, diagnostics, R&D, and cross-functional innovation. Employee growth is tightly integrated with executive leadership direction—Hyundai seeks to align personal development with corporate results in areas such as vehicle engineering, production, and digital solutions.

President Muñoz closed the session inspiring executives and staff to embrace continual change, collaboration, and preparation for long-term mobility industry growth. The company's "Progress for Humanity" vision remains core, driving efforts to make mobility safer, more sustainable, and universally accessible.

This strategic address signals to Asian and global automotive industry partners, OEMs, suppliers, and technology vendors that Hyundai Motor is investing heavily in electrification, operational flexibility, and forward-thinking partnerships to consolidate its leadership into the decade—across connected, autonomous, and alternative powertrain vehicles, manufacturing operations, and the broader supply chain.