Group 1 Toyota Rivertown, the Columbus dealership formerly known as Rivertown Toyota, now operates under the name of its parent company, Group 1 Automotive, Inc., a Houston-based retailer with dealerships across the U.S. and U.K. The store has carried the new name since October 22, 2025.

The alignment gives customers a clearer view of the resources behind the dealership while keeping the local Toyota team that has served the Chattahoochee Valley for more than a decade.

Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.

Better Customer Experience

Ownership, staffing, product offerings, and daily operations were unchanged by the rebrand — customers continue to work with the same local professionals.

Group 1 Automotive has owned and operated the Columbus dealership for more than a decade, and the Group 1 name ties that local store to the company's national platform.

"For our Columbus-area Toyota customers, the Group 1 name is a new sign on a familiar store," said Shelby Holley, General Manager of Group 1 Toyota Rivertown. "The team, the location, and the way we take care of drivers across the Chattahoochee Valley are exactly as they were."

Continuity of Service and Local Commitment

Group 1 Toyota Rivertown continues to operate from 1661A Whittlesey Road in Columbus, serving Columbus, Phenix City, Opelika, and the surrounding Georgia and Alabama communities with new Toyota vehicles, pre-owned inventory, and Toyota service, parts, and maintenance.

The relationships that defined Rivertown Toyota carry forward under a unified Group 1 brand recognized across markets.

 

Source: prnewswire.com

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