Audi named Official Premium Automotive Partner of Inter Miami CF, celebrating the power of performance
12 July 2024
Today, Audi and Inter Miami CF have announced a landmark partnership, making Audi the Official Premium Automotive Partner of the Club. Together, Audi and Inter Miami CF celebrate a passion for performance and excellence on and off the field, driven by strong alliances. This announcement comes amid Inter Miami's growing prominence since its debut in Major League Soccer (MLS) in 2020. In its fifth season, the Club has fulfilled its 'Freedom to Dream' ethos by signing world-class players and coaches who represent the essence of South Florida, winning its first-ever trophy — the 2023 Leagues Cup — igniting a commercial surge, gaining millions of fans worldwide, and becoming a reference point for soccer globally.
Audi and Inter Miami CF come together during a period of momentum for soccer in North America. This partnership allows Audi of America and its South Florida dealers to reach an important and growing customer segment as the brand looks to deliver its largest new product launch in Audi history. Inter Miami CF fans can experience Audi on and off the field through fan activations—including Audi Test Drive experiences and the Club's digital and social platforms— and stadium LED and in-game content.
"As leaders in our respective categories, both Audi and Inter Miami share a commitment to delivering exceptional performance," said Emilie Cotter, SVP and Chief Marketing Officer, Audi of America. "The increased excitement and recognition surrounding the Club has been remarkable to witness. We're committed to shaping the future of this sport together through a growing and energized fanbase in South Florida and beyond."
As the official automotive partner of MLS since 2015, Audi of America's commitment has expanded educational resources for more than 3,800 youth players, increased housing options for more than 350 youth players and has provided $5 million in support to MLS academies.
Since the Club's inception, the Academy has been a pillar integral to Inter Miami's mission. To this point, the Club has signed 10 players from its Academy to professional First Team contracts, several of whom have become regular contributors in MLS.
Audi and its nationwide dealer network further support MLS on a local level including six club partnerships (D.C. United, Orlando City SC, San Jose Earthquakes, Sporting Kansas City, Columbus Crew and New York Red Bulls) and as official Naming Rights sponsor of Audi Field in Washington, D.C.
Source: prnewswire.com/