The Changing Face of Automobile Design

The Greater Los Angeles Auto Show held in Detroit in January 2006 saw a dazzling display of the 2007 CX-7 SUV Mazda model, which uniquely combined the design of a sports car with the amenities of an SUV. The new model dawned new standards in automotive design.

While Mazda chose to chase new frontiers in design, Chrysler adopted retro design for crafting its 2004 model bringing back the older delight. It designed the vehicle with a blunt and heavy front, marking a significant departure from the old models, yet managing to bring back reflections of the celebrated old favourites. In addition, short front and rear hangs complemented the rear-wheel-drive guts.

Brand differentiation is assuming paramount importance on account of the maze of numerous models being produced by the auto industry. Therefore, over the years, apart from focusing on exteriors, other aspects like, interior, safety features, electronics and fuel efficiency are becoming integral to the design of automobiles.