Industry Reports

Proton Holdings Berhad - Strategic SWOT Analysis Review

Tuesday, Feb 09, 2016

Proton Holdings Berhad (Proton), a subsidiary of DRB-HICOM Berhad, is an automobile company that manufactures and sells cars and related accessories. It offers cars in customer and motorsport versions. Proton markets its customer products through Jebat, Lekiu, Tuah, Lekir, and Kasturi brands; and motorsport products through R-series brands. Proton also offers automotive engineering consultancy services through its subsidiary Lotus Engineering UK. Geographically, the company operates in Australia, South East Asia, Far East Asia, South Asia, North East Africa, South Africa, the Middle East, and Europe regions.

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