Toyota Motor North America has again been named to LATINO Magazine's LATINO 100 list, the third annual ranking of the top 100 companies providing opportunities for Latinos. Toyota was also included in the LATINO 100 in 2013 and 2014. This year's selection recognizes Toyota's Hispanic Business Strategy Group, created in 2013 to bring a Hispanic lens to all the company does across the Toyota, Lexus and Scion brands.
Led by Patricia Salas Pineda, Group Vice President, Toyota's Hispanic Business Strategy Group (HBSG) is focused on growing Toyota's Hispanic market share and helping to maintain the company's number-one position as the automotive choice for Hispanic consumers. HBSG takes a holistic approach to the market and engages in activities to position the company for greater success in the Hispanic segment for the next five to 10 years.
"Achieving a place again in LATINO Magazine's LATINO 100 is a testament to the innovative work Toyota has been doing in reaching out to and engaging Hispanic consumers. Being included in this prestigious list for the third year in a row is truly an honor," said Pineda.
Nominations to the LATINO 100 were submitted both formally and informally by non-profits and community organizations, as well as the magazine's readers, partners and stakeholders in the Hispanic market. The listing was compiled by the editors of LATINO from these nominations and their own research on companies and programs that positively impact Latinos.
"We reviewed many automotive industry initiatives, and Toyota and its Hispanic Business Strategy Group made the grade on many levels. The work of Pineda's team deepens the relationship Toyota has been building with the Hispanic community for more than two decades," said Alfredo Estrada, editor and publisher of LATINO Magazine.
About LATINO Magazine
LATINO Magazine is the flagship publication of the Austin, Texas-based Latino Publishing Group, which focuses on issues, politics and culture. LATINO Magazine is published quarterly with a target audience of Latino opinion leaders, influencers, students, teachers, corporate executives, elected officials and members of Hispanic organizations.
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. For more information about Toyota, visit http://www.toyotanewsroom.com/
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Director, Toyota Hispanic Business Strategy Group