Resources Online announced today that it has completed a major redesign of the Elektrobit Automotive (EB) website. Working closely with staff at EB Automotive, Resources Online redesigned and built the responsive website to meet EB Automotive corporate goals.
EB Automotive initiated the website project with the objective of communicating more clearly and effectively to current and future customers, partners, and the press. Resources Online coordinated with EB Automotive to identify target customers and business goals and then developed a mobile-friendly website design to meet those goals.
The new site is built on WordPress and has a modern look and feel, with stunning imagery and a clean, white background that promotes engagement and information consumption. Resources Online provided an information architecture for the site that allows for rapid and intuitive access to every section, with minimal clicks.
The sections on EB Automotive’s new website include:
- Customers, showcasing customer case studies.
- Partners, focusing on EB Automotive’s partner relationships.
- Tech Corner, consolidating all whitepapers, downloads, and other assets on the site in a single, filterable location.
- Trends & Solutions, highlighting EB Automotive’s industry leadership.
As part of the website redesign, Resources Online’s experienced web copy writers rewrote more than 80 pages of content to communicate more effectively to the business decision-maker. Resources Online partnered with EB Automotive’s subject matter experts and product managers to craft crisp messaging and to provide clear technical information.
The new EB Automotive website meets all of the objectives of the redesign. It communicates the business value and benefits of EB Automotive’s products and services to the company’s customers, and it tells a cohesive story across the whole product line. The responsive site that Resources Online built delivers information to desktop, tablet, and mobile users and makes it easy for those users to contact EB Automotive and to further engage.
About Resources Online
Resources Online is a Seattle web design company specializing in building websites, online content, and digital experiences to span the entire customer journey.
About EB Automotive
EB Automotive develops embedded software and hardware solutions for the automotive industry and wireless technologies, creating enriching end user experiences.