Industry Press Releases

Have a new driver in the house? GEICO can help get them on the right road to safe driving

Wednesday, Dec 31, 2014
Pressreleases

WASHINGTON--(BUSINESS WIRE)-- Teaching a teen to drive for the first time can seem daunting for parents, but GEICO is here to minimize that trepidation. GEICO’s website, GEICOTeenDriving.com, provides a wealth of information for both parents and teens that can help mold safe driving habits from day one.

The GEICO site is a one-stop safety destination with tips on how to have a safe trip to school, prepare for the first six months of solo driving (the most challenging time) and details about the dangers of impaired and distracted driving.

Among the site’s highlights:

  • At the auto safety library, GEICO brochures and handouts are available in print format for free and are also downloadable.
  • GEICO's Parent-Teen Driving Contract makes safe driving important for the whole family. Not only does the contract hold teens accountable for their driving, but parents are also accountable to their teens.
  • For a more interactive experience, download GEICO Tricky Traffic, available on Apple and Android. This mobile game tests players' knowledge of road and traffic rules along with reaction times as they are challenged to safely navigate through Geckoville without getting in an accident.
  • New drivers who want to further test their road safety knowledge also can take a quiz to see how much they know about the latest car crash statistics.
  • Check out GEICOTeenDriving.com's video series for a firsthand look at how decisions behind the wheel can impact safety for drivers and passengers. Some videos, like "Second Chances", were written, directed and produced by teens to raise awareness about distracted driving, one of the biggest safety risks for new drivers. In fact, 10 percent of those involved in fatal crashes less than age 20 reported being distracted at the time of the accident reports the National Highway Traffic Safety Administration. Teens have the largest proportion of distracted drivers out of any age group.

Visit GEICOTeenDriving.com for more educational tips and ways to help become a safer driver.