Industry Press Releases

Global Hybrid Leader Toyota achieves 7 Million Sales unit mark in September

Tuesday, Oct 14, 2014

Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.

"Hitting the 7 million mark represents our customers' recognition of the benefits of Toyota and Lexus hybrid vehicles," said Bob Carter, Toyota senior vice president of automotive operations.  "The appeal of excellent fuel economy, driving dynamics and the quality of our vehicles combined with our dealers' dedication to customer service makes Toyota the undeniable leader in hybrid technology."

Including hybrid vehicles launched this year, Toyota will introduce at total of 15 new hybrids globally through 2015.  Hybrids launched this year comprise the Lexus Voxy Hybrid and Noah Hybrid in Japan only (January), and the Lexus NX 300h (July).  This month Toyota will introduce the Lexus RC 300h.  Toyota plans to continue expanding its hybrid lineup and increase the number of countries and regions where it sells hybrid vehicles.

Today Toyota sells 27 different hybrid passenger car models and one plug-in hybrid model in more than 90 countries and regions.  In the U.S., Toyota and Lexus offer 12 hybrid models and one plug-in model, which account for 70 percent of industry hybrid sales.

In 2000, Toyota introduced its Prius hybrid to the U.S., a marquee vehicle that established mainstream adoption of hybrid technology. Today, Toyota and Lexus hybrid sales in the U.S. are well over 2 million, and the Prius is on its way to becoming the no. 1 selling vehicle in California for the third year in a row.

By achieving global mass-market appeal, Toyota hybrids have created a significant positive impact in gasoline consumed and emissions generated by driving.  To date Toyota hybrid vehicles have resulted in approximately 49 million fewer tons* of CO2 emissions and saved 4.75B gallons of gasoline than would have been emitted or used by gasoline-powered vehicles of similar size and driving performance.

Although Toyota provides consumers a portfolio of options, including pure electrics and a fuel cell that will go on sale in summer 2015, hybrids will remain its core technology.  Toyota therefore plans to continue working to enhance performance, reduce costs and expand its product lineup to create vehicles popular with consumers.