Industry Press Releases

Ford F-150 Named Truck of Texas at 2014 Texas Auto Writers Assn. Truck Rodeo

Monday, Oct 13, 2014

The all-new Ford F-150 was named Truck of Texas in the 2014 Texas Auto Writers Association (TAWA) Truck Rodeo.

"This year's Texas Truck Rodeo had a record number of vehicles on hand for our members to assess," said Michael Marrs, President of TAWA. "We thank all our partners in the automotive industry, and sponsors for making this a great event."

Sixty writers led 75 cars vehicles on and off road for two days (October 9-10) in the Knibbe Ranch outside San Antonio to choose the prestigious Truck of Texas.  This Year's,Texas Truck Rodeo , which was sponsored by the Institute of Steel Market Development, also saw the 2015 Lincoln MKC take the CUV of Texas; 2015 Jeep Grand Cherokee SUV capture the title of Texas for an unprecedented fifth consecutive year; Ford and being named Truck Line of Texas.

Doug Scott, group marketing manager for Ford trucks, he said. "This is a great honor, one of the three largest, along with Motor Trend and  North American Truck of the Year Awards and all our truck team is proud and honored to win the Truck of Texas trophy. "

Winning Compact Crossover Utility Vehicle (CUV) title was the 2015 Honda CR-V Touring; 2015 Subaru Outback 2.5i Premium was named the midsize CUV; 2015 Kia Sedona SX CUV was named full size CUV; and 2015 Lincoln MKC was appointed luxury CUV.

Stephane Cesareo, Lincoln Global Communications Manager, said: "It's been a long time since Lincoln participated in the TAWA Truck Rodeo will surely come back and I had never been to Texas and I really enjoyed meeting the friendly and TAWA members.seeing some of the Hill Country of Texas.". "

The 2015 Jeep Cherokee was named Trailhawk Compact Sport Utility Vehicle (SUV); 2015 Jeep Grand Cherokee Overland 4x4 was appointed midsize SUV; 2015 Chevrolet Tahoe 4WD was appointed full-size SUV; and 2015 Range Rover Evoque 5-door compact SUV was appointed luxury.

"We are pleased and proud that for the fifth consecutive year, the Texas Auto Writers respected and influential have called Jeep Grand Cherokee SUV of Texas," said Mike Manley, President and CEO Jeep Brand, Chrysler Group.

The 2015 Jeep Grand Cherokee Summit Ecodiesel 4x4 was named mid-size luxury SUV; and 2015 GMC Yukon Denali was named full-size luxury SUV. The 2015 Jeep Wrangler was named all-terrain SUV.

Title midsize pickup truck was won by the 2015 Chevy Colorado Crew Cab; and full-size pickup truck was the 2015 Ford F-150 King Ranch. Luxury Pickup Truck was the 2015 Ford F-150 Platinum; Heavy Duty Pickup truck was the 2015 Ram 2500 Laramie Longhorn. Truck SUV was the 2015 Ram Power Wagon.

Commercial vehicle was the 2015 Ford Transit 250 .Other winners in the competition were: Best connectivity, Chrysler Group UConnect Access; Best Powertrain, Chrysler Eco Diesel Engine; and the Best technology, 2015 Ford F-150 King Ranch high- strength military-grade aluminum body.