Elio Motors (www.eliomotors.com) today announced it has launched its first national television advertising campaign to continue building consumer awareness for the company's three-wheeled vehicle that is expected to get up to 84 MPG and sell for a targeted base price of $6,800.
The company, which anticipates production to launch in late 2016, has already gained an enthusiastic following through grass-roots events and digital marketing. Nearly 50,000 people have made reservations for a place in line to purchase an Elio.
The 30- and 60-second television spots, titled "Own the Future," feature sweeping shots of the company's P4 prototype. Founder and CEO Paul Elio talks about his vision to alter the course of society by creating a low-cost, highly fuel-efficient vehicle unlike anything on the road today. Elio's goal is to strengthen American manufacturing, create American jobs, provide access to low-cost mobility for millions of people and reduce our overall oil consumption. The spots will air on national cable networks, including Animal Planet, ESPN News, ESPNU, Fox Business Network, Fox News, Fox Sports, National Geographic and Velocity.
The spots were created by ION Drive Films in Los Angeles. The media plan was developed by BERLINE Advertising in Royal Oak, Mich.
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"We are on a mission to change the world, and sharing our message with as many people as possible is an important objective to our long-term success," Elio said. "Our grassroots and digital efforts have helped create a strong – almost rabid – enthusiasm for our vehicle. As our funding situation continues to make progress, we are now in a position to share our message and create more fans through this national advertising campaign."
Elio Motors is in the midst of its first stock offering, which was made possible by Regulation A+ of the 2012 Jumpstart Our Business Startup Act. The company has raised approximately $16 million through this offering, which will close on Feb. 1. The money raised through the stock offering will fund development of engineering and testing prototypes, dubbed the E-Series.
Shares in Elio Motors will soon become eligible to be traded on the OTCQX, the top tier of the three marketplaces for trading over-the-counter stocks, provided and operated by the OTC Markets Group. This will provide liquidity for investors who purchase stock through the Regulation A+ offering.
"The stock offering, the launch of the E-series and this advertising campaign are all tangible signs of progress," Elio said. "This project positively impacts many of the issues that will be top of mind in the 2016 presidential election -- from job creation to environmentalism and American manufacturing strength. We are doing more than talking. We are doing something about it with relentless action every day. The momentum we continue to build is getting us closer to production."
Elio Motors will produce the vehicle in Shreveport, Louisiana, at a former General Motors production facility. The company estimates upwards of 1,500 will be directly employed at Elio Motors' Shreveport production facility. In addition, the goal of the Elio is to use up to 90 percent North American content and create an additional 1,500 jobs from the supply base, Elio Motors corporate, as well as sales and service once full production is underway. Plus, approximately 18,000 indirect jobs nationwide are projected to be created or sustained.
About Elio Motors
Founded by car enthusiast Paul Elio in 2009, Elio Motors Inc. represents a revolutionary approach to manufacturing an ultra-high-mileage vehicle. The three-wheeled Elio is engineered to attain a highway mileage rating of up to 84 mpg while providing the comfort of amenities such as power windows, power door lock and air conditioning accompanied by the safety of multiple air bags and an aerodynamic, enclosed vehicle body. Elio's first manufacturing site will be in Shreveport, Louisiana.
The securities offered hereby are highly speculative. Investing in shares of Elio Motors, Inc. involves significant risks. This investment is suitable only for persons who can afford to lose their entire investment. Furthermore, investors must understand that such investment could be illiquid for an indefinite period of time. No public market currently exists for the securities, and if a public market develops following this offering, it may not continue. To obtain a copy of the Offering Circular, go to http://www.eliomotors.com/equity or click here to download directly.