Tata Motors has planned a passenger car product line-up till 2020 and will launch two new cars every year.
The cars will have some signature features that are normally not present in same segment cars, and be designed jointly by design studios in India, Italy and the UK, Girish Wagh, Senior VP, Programme Planning and Management, Passenger cars.
The company has also worked with J D Power for feedback on attributes for future generation cars, and collaborated with infotainment system maker Harman for systems that could come at cost competitive prices in India.
The infotainment system in the company’s newly launched Bolt hatch back, for instance has a smart link with MapmyIndia with which TM has a tie-up so that poor connectivity in remote areas will not hamper operations, and features like voice controlled systems.
Emphasising the focus on the design and styling aspect of their cars, Wagh said that Tata Motors had recruited a lot of people in Italy to strengthen the team at Trilix studio it acquired some years ago. A studio has also been set-up in the UK.
Speaking on the Bolt, Wagh said the new car had attracted over two lakh inquiries and had garnered around 10,000 bookings.