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Mercedes Benz to launch locally assembled C220 CDI starting Rs 37.90 lakh

Wednesday, May 13, 2015

German luxury car maker, Mercedes Benz India has announced plans to launch C220 CDI at its Chakan factory with a heavy localisation of 60 per cent, in line with Prime Minister Narendra Modi's Make in India campaign.

The local production of new C220 CDI commences within three months of its India debut. The new C220 CDI Style is priced at Rs 37.90 lakh to Rs 39.90 lakh ex-showroom New Delhi.

The new C220 CDI was rolled-out of the assembly line by the MD of Mercedes Benz India Eberhard Kern and Piyush Arora, the ED for operations at Mercedes Benz India this week.

Eberhard Kern, MD of Mercedes Benz India said, he is delighted that the 'World Car of the Year', the new C-Class, will now be 'Made in India' at the company's production facility in Chakan, Pune.

"With the local production of the new C 220 CDI and in tune with its 'Make in India' commitment, Mercedes-Benz India has now an increased localization content of 60 per cent in this car. We are confident that with the production of the new C 220 CDI in India, we will be able to create a higher benchmark in terms of local production of high-end luxury cars in India, and make our customers equally delighted by providing an unmatched value," said Kern.

The new C-Class' 4-cylinder diesel engine is the most fuel efficient in the segment with a fuel efficiency of 19.27 km per litre, claims the company. The engine also boasts of the ECO start/stop function which helps in saving fuel and reducing emissions

With the new C-Class, customers can now enjoy different driving modes by a touch of the Drive Mode Selector (AGILITY SELECT) mode. The drivers can choose between comfort, economy, sport, sport+ or Individual driving modes. Parameters such as the engine, transmission and steering characteristics are adjusted according to the selected transmission mode.

The company also introduced the Corporate Star Lease program for the vehicle, which not only covers the on-road cost of the car, but also additionally covers the maintenance expense during the lease period. The company claims, this unique leasing programme ensures a good ownership experience for corporate customers through a host of attractive features like, freedom from mileage restrictions, the flexibility to change the car or to retain it after the lease period, beneficial tax proposition, and also availability of lease options for 36 months and 48 months.

 

economictimes.indiatimes.com

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