Luxury German automaker Mercedes-Benz today launched the new generation C Class, C-200 Avantgarde, in India. The ex-showroom price of the new launch will be Rs 40.90 lakh (Delhi).
"The C-Class is a best seller that has always been a trendsetter in its segment and this remains true for the new C-Class as well. It interprets a new standard in modern luxury. The new C-Class comes to the starting line with qualities usually reserved for higher-class automobiles - ecologically, technologically and also with regard to comfort and driving pleasure. It embodies modern automotive luxury and has all the prerequisites to be a success story. The new C-Class sets a new benchmark with its technological and design advancement. The technological prowess of the new C-Class is a prime example of how the latest generation telematics and IT systems are well integrated in Mercedes-Benz cars. The new C-Class will delight our customers with its high-class appeal and agility," said Eberhard Kern, managing director & CEO, Mercedes-Benz India.
He further added, "2014, our 'Year of Excellence' has been immensely exciting and satisfying for us with exciting product introductions, qualitative network expansion, complimented by a double digit growth. The new C-Class joins the latest generations of the E- and S-Class to create the youngest and most wide-ranging saloon line-up of any automaker globally. We are immensely satisfied in bringing the latest product from our global portfolio for our customers here. We are glad that our strategy for India is on the right track and paying results."
The new model, which has been launched in petrol variant initially, will be available at all Mercedes Benz dealership centres across India.